United Finance PLC
Requirements
Education
- Bachelor of Business Studies (BBS) in Marketing
- Bachelor of Business Administration (BBA)
- Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
Experience
- At least 8 years
- The applicants should have experience in the following business area(s): Banks, Insurance, Leasing, Investment/Merchant Banking
Additional Requirements
- Age 25 to 40 years
- 8+ years of experience in marketing, preferably in the banking or financial services sector.
- Strong understanding of both online and offline marketing channels.
- Excellent communication, negotiation, and project management skills.
- Creative thinker with a results-oriented approach.
Responsibilities & Context
Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies to promote the company’s financial products, including Deposits, Corporate Finance, SME Loans, Home Loans, Car Loans, and Personal Loans.
- Plan annual and quarterly promotional campaigns in alignment with business goals.
- Conduct market research to identify target audiences and competitive positioning.
Brand Development & Management
- Create and maintain a strong brand identity for the organization in both online and offline channels.
- Ensure brand consistency across all marketing communications.
- Design and execute strategic branding initiatives to enhance market visibility.
Advertising & Promotion
- Plan and manage promotional activities in newspapers, magazines, radio, television, and online platforms.
- Coordinate with advertising agencies, media partners, and content creators to ensure impactful campaigns.
- Optimize ad placements for maximum return on investment.
Digital & Social Media Marketing
- Develop and manage digital marketing campaigns, including social media, email, SEO, and online ads.
- Analyze online performance metrics and adjust strategies for better engagement and lead generation.
Event & Community Engagement
- Organize and participate in trade fairs, community programs, and customer engagement events.
- Build partnerships with local businesses and organizations for co-branding opportunities.
Performance Tracking & Reporting
- Monitor, measure, and report the effectiveness of all marketing activities.
- Provide regular updates to management with recommendations for improvements.
Team Collaboration
- Work closely with the sales team to align marketing campaigns with sales targets.
- Guide junior marketing staff or vendors to ensure high-quality output.
Compensation & Other Benefits
- Provident fund,Gratuity,Insurance
- Salary Review: Yearly
- Festival Bonus: 2
Workplace
Work at office
Employment Status
Full Time
Job Location
Dhaka