Eastern Insurance Company Ltd.
Requirements
Education
- Bachelor of Business Administration (BBA) in Marketing
- Master of Business Administration (MBA) in Marketing
- University of Dhaka,IBA, Dhaka University students will get preference
- Candidate with taining on relevanyt Marketing topic will get preferance.
Experience
- 5 to 7 years
- The applicants should have experience in the following business area(s): Banks, Insurance
Additional Requirements
- Age 30 to 35 years
· Candidate must have the connectivity with the educational institutions.· Regional based connectivity with the educational institution & hospital will get preferences.
Responsibilities & Context
We are seeking an experienced Marketing AVP to promote new insurance products in the market. The role involves developing go-to-market strategies, conducting market research, creating campaigns, and driving brand awareness to ensure successful adoption and growth.
· Market Research & Analysis:
· Conduct competitor analysis, customer segmentation, and market trends to identify opportunities.
· Define target audience and positioning strategy for the new product.
· Go-to-Market Strategy:
· Develop and execute comprehensive launch plans (digital, offline, B2B/B2C).
· Create unique value propositions and messaging for the product.
· Collaborate with sales, product development, and underwriting teams to align strategy.
· Campaign Development:
· Design and manage marketing campaigns (digital ads, social media, content, events, PR).
· Develop promotional materials (brochures, presentations, landing pages, videos).
· Implement lead generation and nurturing strategies.
· Brand Awareness & Engagement:
· Position the product as innovative, trustworthy, and customer-centric.
· Build partnerships with agencies, brokers, and distribution channels.
· Manage public relations and media outreach.
· Performance Tracking & Reporting:
· Measure campaign ROI and KPIs (leads, conversions, brand reach).
· Provide insights to improve marketing effectiveness.
Skills & Expertise
Compensation & Other Benefits
- Mobile bill,Provident fund,Weekly 2 holidays,Gratuity,Insurance
- Salary Review: Yearly
Transport facilities will be available for the suitable candidates from the day of joining.
Workplace
Work at office
Employment Status
Full Time
Gender
Only Male
Job Location
Anywhere in Bangladesh
Read Before Apply
Employee must have to be mentally prepared to work anywhere in Bangladesh
Company Information
Eastern Insurance Company Ltd.
Address:
44, Dilkusha C/A, Dhaka-1000
Business:
Eastern Insurance Company Limited is AAA rated reputed leading & listed Non life Insurance Company of the country. EICL is one of the pioneers in general insurance companies transacting businesses throughout Bangladesh.
To apply for this job email your details to mahadihasanbappy0619@gmail.com