Green Dot Limited
Green Dot Limited
Senior Executive, Brand
Green Dot Limited
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Summary
- Vacancy: —
- Age: 28 to 35 years
- Location: Dhaka
- Salary: Negotiable
- Experience: 3 to 4 years
- Published: 16 May 2024
Requirements
Education
- Bachelor of Business Administration (BBA) in Marketing
- Master of Business Administration (MBA) in Marketing
Experience
- 3 to 4 years
Additional Requirements
- Age 28 to 35 years
Responsibilities & Context
The Senior Executive, Brand will assist the Brand Head in developing and executing brand strategies to drive growth and increase brand awareness. They will collaborate with cross-functional teams to support marketing initiatives, manage product portfolios, and analyze market trends. The Senior Executive, Brand will play a key role in executing marketing campaigns, managing budgets, and monitoring brand performance metrics.
- Assist Brand Head to develop brand strategies aligned with company objectives and target audience insights.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Collaborate with the Brand Head to refine brand positioning and messaging.
- Assist in planning, executing, and evaluating marketing campaigns.
- Coordinate with internal and external stakeholders for campaign implementation.
- Monitor campaign performance and provide optimization recommendations.
- Manage the product portfolio, including launches and lifecycle management.
- Ensure product alignment with brand positioning and objectives.
- Assist to develop pricing strategies and promotional plans.
- Maintain brand consistency across all marketing materials and channels.
- Manage brand guidelines and ensure adherence to brand standards.
- Collaborate with design teams to create compelling brand assets.
- Analyze market trends, consumer behavior, and competitive landscape.
- Prepare regular reports summarizing brand performance and insights.
- Utilize data analytics tools to track key performance indicators.
- Assist in developing and managing marketing budgets.
- Monitor budget performance and recommend adjustments for optimization.
Skills & Expertise
Brand Planning/ Development
Budgeting
Creative thinker and problem solver
Customer Relationship Management
Market Research and analysis
Skilled in digital marketing
Strategic Thinker
Compensation & Other Benefits
- Mobile bill, Provident fund
- Lunch Facilities: Full Subsidize
- Salary Review: Yearly
- Festival Bonus: 2
Employment Status
Full Time
Job Location
Dhaka