#EANF#

CodersTrust Bangladesh Ltd.

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Summary

Education

Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
At least 15 years of experience in related fields.

Experience

14 to 15 years
The applicants should have experience in the following business area(s):
Training Institutes, IT Enabled Service, Educational Technology (Edtech) Startup

Additional Requirements

Mandatory

To qualify to enter the selection process for this job, you must meet the following minimum criteria. Please DO NOT apply if you do not meet these criteria:
Proven track record of success in marketing and sales leadership roles, preferably within the technology or education sector.
strong analytical and strategic thinking abilities, with the capacity to convert information and ideas into workable plans and projects.
Outstanding interpersonal, communication, and presentation abilities, with the capacity to collaborate and influence a wide range of stakeholders.
Proven track record of generating high-performing teams and demonstrating leadership.

Preferred Qualifications

If you have the following skills/competence, you’ll have a competitive advantage in our selection process compared to others:
Capacity to lead in a dynamic, fast-paced workplace and produce outcomes in a market that is changing quickly.
It is quite ideal to have experience managing cross-cultural teams and operating in a global environment.
Familiarity with the Ed-tech industry.

Skills required

Your Role and Responsibilities

Strategic Leadership & Planning:

Develop and execute global marketing strategies aligned with business objectives.
Create and implement thorough marketing and sales plans to meet revenue goals and increase the market share of Job Ready at Work products.
Analyze market trends, competitive landscape, and customer insights to inform strategic decisions.
To determine competitive prospects, do market research and analysis.
Work together with cross-functional teams to match sales and marketing initiatives with the overarching goals of the company and the product roadmap to achieve revenue targets.

Group Headship:

Establish a culture of creativity, cooperation, and excellence by leading and motivating a high-achieving group of marketing and sales specialists.
Team members should receive mentorship, direction, and assistance to improve their abilities, output, and professional development.
Establish precise goals, KPIs, and performance standards.
Then, track goal progress to make sure it’s in line with company objectives.

Sales Enablement:

Create and implement initiatives that empower the sales force and increase revenue by providing resources, tools, and training.
Develop sales collateral, presentations.
Work together with the development and product management teams to make sure that product offers and market demands are in line.
To properly position Job Ready at Work solutions in the market, create value propositions, advertising campaigns, and pricing strategies.

Account Management:

Oversee all aspects of the sales process, including contract negotiations, business development prospecting, and post-sale support.
Create, project, and carry out successful sales possibilities.
Reach revenue targets on a monthly and annual basis.

Managing a Global Marketing Team:

Lead and guide a diverse global marketing team.
Provide leadership and guidance to a diverse team spread across different regions.
Set clear performance objectives for team members and regularly assess their progress.
Foster a collaborative and innovative work environment.
Encourage collaboration and innovation among team members to drive creativity and efficiency.
Create a supportive work environment that promotes open communication and idea-sharing.

Budget Management:

Develop and manage marketing budgets to ensure efficient allocation of resources.
Allocate resources effectively to achieve maximum impact on marketing initiatives.
Monitor expenses closely and analyze ROI to optimize budget utilization.

Stakeholder Engagement:

Build strong relationships with internal stakeholders such as sales, product, and finance teams.
Collaborate with regional marketing teams to adapt global strategies to local markets.
Represent the marketing function in leadership meetings and provide valuable insights and updates.

Obtaining and holding on to Customers:

Oversee customer acquisition initiatives by developing strategic alliances with employers and other industry players, running focused marketing campaigns, and generating leads.
To promote consumer adoption and retention, cultivate and preserve relationships with influential people, decision-makers, and important clients.
Put customer retention methods into practice to increase client pleasure, loyalty, and long-term value.
Utilize various lead generation techniques, strategic alliances, and targeted marketing efforts to drive customer acquisition.
Cultivate relationships with key clients, industry players, and strategic partners to enhance market presence and revenue growth.

Performance Analysis and Reporting:

Establish key performance metrics to measure the effectiveness of marketing and sales initiatives and drive continuous improvement.
Analyze sales data, customer feedback, and market trends to identify opportunities for optimization and innovation.
Generate regular reports and presentations to communicate sales performance, market insights, and actionable recommendations to senior leadership.

Qualifications

Full Time

Chattogram (Agrabad)