Executive/Senior Executive (Brand)

Requirements

Education

Master of Business Administration (MBA) in Marketing
Bachelor of Business Administration (BBA) in Marketing

Experience

4 to 5 years
The applicants should have experience in the following business area(s): Manufacturing (FMCG)

Additional Requirements

Good communication skills, both verbal and written.

A creative thinker with a sense of business understanding

Creative/ advertising agency background is preferred

Flexible to move anywhere in Bangladesh

Responsibilities & Context

Akij Flour Mills Ltd. (AFML) is a leading flour mill in Bangladesh, providing high-quality flour products to customers since its inception in 2016. In addition to producing Atta, Maida, and Suji, AFML also supplies other related products such as wheat bran, aromatic rice, puff rice, mustard oil, red lentil and so on. The company has quickly gained a positive reputation across the country with its brand SUNSHINE, which is known for its high-quality products made from the finest quality wheat that AFML sources using its experienced quality assurance team.

Now, we are seeking a dynamic & energetic person to join us as “Executive/Senior Executive (Brand)”.

The candidate has to perform following responsibilities:

Assist in brand planning and building program/campaign/activities initiating, implementing and monitoring to build brand awareness and increase brand value.

Coordinate and monitor with creative, digital, event and PR agencies for implementation of different brand marketing campaigns and events.

Overseeing the design and production of creative collaterals – advertisements, promotional materials and various campaigns.

Competitor`s brand and marketing activities tracking, monitoring, reporting and contemporary action initiatives through regular presence in market.

Assist in executing yearly brand budget, monthly reporting on budget vs expenditure with ROI analysis

Assist in planning, organizing and monitoring all events, fairs, trade shows, conferences etc.

Performing all sort of official work (Work order, PO, Documentation, billing, budgeting etc.) in coordination with different business units.

Any other related responsibilities given by management

Skills & Expertise
Brand Marketing
Brand Planning/ Development
Brand Promotion

Other Relevant Skills

Brand Promotion
Budget Management
Competitor Analysis
Event Planning and Coordination

Compensation & Other Benefits

Mobile bill,Provident fund,Gratuity
Lunch Facilities: Partially Subsidize
Salary Review: Yearly
Festival Bonus: 2

LFA

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Tejgaon)