Marketing and Admissions Officer

Penston Group

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Summary

• Vacancy: 4
• Age: at least 21 years
• Location: Dhaka (Dhanmondi, Uttara Sector 7)
• Minimum Salary: Negotiable
• Experience: At least 1 year
• Published: 26 May 2024

 

Requirements

Education

• Bachelor/Honors

Experience

• At least 1 year
• The applicants should have experience in the following business area(s):
  College, Training Institutes, Advertising Agency, Immigration and Education Consultancy Service, Direct Selling/Marketing Service Company, Call Center, School, Educational Technology (Edtech) Startup
• Freshers are also encouraged to apply.

Additional Requirements

• Age at least 21 years

Responsibilities & Context

Penston Academy of International Studies is a provider of International Pre-University and Postgraduate courses for students in Bangladesh. We offer British Higher Education Qualifications which provide a pathway to students who wish to study abroad in the UK, Canada, Australia, USA and Malaysia.

Successful responsible for the planning, co‐ordination, development and maintenance of all marketing and admissions. Contribute to the implementing of Marketing and Admissions strategies aligned with the Academy’s mission, vision, and values.

This position requires someone with high motivation and drive to achieve conversion targets. In order to succeed in this role, you must be sales-oriented. Ideal candidate should have experience in a sales position in an Higher Education Environment with excellent communication skills.

• Contribute to the development of a strategy to increase student admissions
• Develop and implement plans to ensure targets are met and student admissions opportunities are maximised.
• Produce Marketing and Admissions Plan, in line with the Central Marketing and Admissions Plan, on an annual basis.
• Be a proactive member of the Marketing and Admissions Team relating to Marketing, Admissions and Development activities, advising and progressing actions as appropriate.
• Be responsible for the marketing and admissions to all programmes offered
• Promote the Academy’s Programs and enrol students through different channels.
• Be responsible for the development and preparation of advertising print and digital literature in collaboration with Central services and academic staff, and to evaluate the response to campaigns.
• Represent the Acadmy at local, national and international recruitment fairs to increase Admissions and conversion rates.
• Maintain good relationship with key Admission channels.
• Co‐ordinate and monitor all activities within the Marketing, and Admissions team in accordance with the Academy policies
• Develop and implement customer relationship plans to cultivate student’s loyalty and maintain positive engagement.
• To develop, track and implement marketing communications plans that include but are not limited to PR, advertising, social media and stakeholder engagements.
• To visit education centers and other strategic partners to market and promote Academy to the  community.

Skills & Expertise

Admission Marketing

Excellent customer service skills

Marketing

Sales & Marketing

Sales Marketing

Student Admission

Student Recruitment

Compensation & Other Benefits

• Mobile bill, Performance bonus, Weekly 2 holidays
• Lunch Facilities: Full Subsidize
• Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Dhanmondi, Uttara Sector 7)

Job Highlights

We offer Compensation Packages which are well above the industry standards

You need to have the ability work with sales target and be motivated to achieve high performance goals and incentives.

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