New Grameen Motors Ltd.
Requirements
Education
Bachelor’s degree in Marketing, Business Administration, Media & Communication or any relevant discipline.
Experience
2 to 3 years
The applicants should have experience in the following business area(s): Automobile
Additional Requirements
Age 25 to 35 years
Only Male
2–3 years of relevant experience in BTL Marketing, Digital Marketing, Brand Activation, Trade Marketing, Event Management or related fields.
Experience in automotive, motorcycle, Three Wheeler, commercial vehicle, FMCG or similar industries will be preferred.
Strong understanding of BTL Marketing, Digital Marketing and Social Media Management.
Strong event, activation and field execution capabilities.
Good knowledge of Meta Business Suite, Facebook advertising and digital lead generation.
Responsibilities & Context
Plan and execute BTL, field activation and digital marketing activities in line with sales and business objectives.
Develop monthly, quarterly and campaign-wise marketing plans covering both BTL and digital activities.
Plan and execute roadshows, market activations, dealer activities, showroom openings, product displays, customer meets, fairs, exhibitions and promotional events.
Identify priority markets, districts, commercial areas and target customer segments for Three Wheeler marketing activities.
Manage digital presence across Facebook, YouTube, TikTok, Instagram and other relevant platforms.
Plan and execute digital campaigns for brand awareness, product promotion, lead generation and sales conversion.
Manage Meta/Facebook advertising, boosting, audience targeting and campaign optimization.
Prepare social media content calendars and coordinate content development, publication and campaign execution.
Develop campaign ideas, captions, scripts and promotional content; coordinate photography, video shoots, reels, testimonials and product demonstration videos.
Confidently participate in and independently host Facebook Live, product presentations and promotional broadcasts from showrooms, events and field activities.
Coordinate with Sales and Dealer teams to generate, manage and follow up customer and dealer leads.
Monitor customer comments, inbox messages, reviews and online feedback and ensure timely responses.
Manage POSM requirements including banners, festoons, flags, standees, backdrops, canopies, leaflets, brochures and other branding materials.
Coordinate with event agencies, vendors, printers, fabricators, branding suppliers, designers, video editors and other service providers.
Collect vendor quotations, prepare cost comparisons, negotiate pricing and ensure cost-effective execution.
Prepare activity-wise budgets, obtain approvals and monitor expenses against approved budgets.
Supervise field execution, event logistics, manpower, transportation, setup and overall activity implementation.
Conduct regular market visits and gather insights on customer behaviour, competitor activities, pricing, offers and market opportunities.
Monitor competitors’ BTL and digital marketing activities and provide market intelligence to management.
Maintain proper documentation including photographs, attendance, leads, quotations, bills, invoices and other supporting documents.
Track marketing performance including reach, engagement, enquiries, leads, cost per lead, footfall, conversion and campaign ROI/effectiveness.
Prepare weekly and monthly marketing performance reports and post-campaign evaluation reports.
Coordinate budget reconciliation and settlement of marketing activities.
Travel frequently across Bangladesh for market visits, activations, dealer activities and campaign supervision.
Perform any other marketing-related responsibilities assigned by management.
Skills & Expertise
BTL Marketing
Digital Marketing
Digital Marketing (Social Media Marketing)
Other Relevant Skills
Sales Target Achievement
Client Relationship
Social Media Management
Compensation & Other Benefits
Tour allowance,Mobile bill
Salary Review: Yearly
Lunch Facilities: Partially Subsidize
Festival Bonus: 2
Employment Status
Full Time
Gender
Only males are allowed to apply.
Job Location
Dhaka
To apply for this job email your details to apply@chakricircular.com