American Dairy Limited
Requirements
Education
Doctor of Veterinary Medicine (DVM) in Veterinary Science
Master of Science (MSc) in Animal Husbandry
Master of Business Administration (MBA) in Marketing
Experience in semen Sales and Marketing will be given preference.
Experience
3 to 5 years
The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, Livestock
Additional Requirements
Age At least 32 years
Excellent communication skills in Bangla and English (oral & written).
Proficiency in MS Word, MS Excel, PowerPoint, and data analysis software.
Willingness to travel frequently different districts & upazila level.
Experience with digital marketing
Familiarity with CRM tools and digital analytics platforms.
Skills & Competencies: All the relevant skills to implement the mentioned responsibilities.
Responsibilities & Context
Job Context
The Regional Sales Manager (RSM) will lead a regional marketing activities for livestock semen sales across the Bangladesh. This role is multifunctional activities field-level marketing, sales target planning, regular sales order generate & achievement. To manage dedicated regional sales team, dealer, LST & farmers level by sales leadership. The person will develop and execute integrated marketing plans to drive team, expand market share, strengthen brand positioning, and support region wise sales operations through coordinated physical and digital campaigns.
Job Responsibilities:
Market Development, Sales demand Creation & Support
Develop Annual sales & marketing budget planning for yearly, quarterly, monthly, weekly and try to achieve target as per planning,
Make a sales plan among your sales team to achievement target by weekly/monthly, quarterly & yearly.
Develop and implement marketing strategies to increase semen sales among dealers, AI technicians, dairy farmers, and livestock stakeholders.
To assessment the field staff, dealer & LST performance & identify the gap area to make improvement plan
Identify new geographic market area & untouched union to expansion of marketing activities.
Conduct market analysis on breed wise semen demand, competitor market share analysis to increase market share
Strengthening relationship with LST & to take initiatives for increase skills for improving better AI services to farmers to genetic improvement, awareness to increase sales.
To conduct & manage field marketing activities regularly by team management & development.
Effective sales team management & utilization their potentiality for boosting sales.
Dealer, AI Technician & Elite farmers Engagement
Plan and execute dealer activation programs, retailer support initiatives, and loyalty-building activities.
To identify gap area & services to develop LST & dealer to ensure quality AI services.
Conduct regular meetings, training sessions, and workshops for AI technicians (LST), and field staff to increase AISP network.
Ensure branding materials and promotional tools are utilized effectively across all sales points.
Field Market Promotion Activities
Regular field visit to develop engagement with Jr Executive/Executive (Sales & Marketing), Dealers, LST’s (Livestock Technician), distribution & farmers
To monitor weekly/monthly semen distributions & others logistics support to dealers.
To monitor organize farmer meetings, farm visit, village-level campaigns, any market promotion campaign, linkage, DLS meeting, workshop, LST workshop & capacity building training and veterinary outreach programs including field marketing activities.
To participate livestock fair/exhibition, field events, and progeny success story presenting in the exhibition program.
Make plan to ensure market branding & promotion activities among LST, dealer & local market & farm
Develop physical promotional materials such as brochures, leaflets, X-stand, banners, product catalogs, and POS items.
Brand Management & Effective Communication
Good communication with ADL office, Staff & stakeholders
Ensure proper usage of brand identity across field operations.
Support sales teams (Staff, dealer & LST) with presentations, training content, and marketing issues
Develop good relationship with DLS field office, elite farmers, dairy entrepreneurs & dealers
To develop ADL brand image through royal customers engagement
Social Media & Digital Marketing
To develop a plan and execute digital campaigns on social media for farmer engagement.
Monitor social media site, analytics, farmers expectations & services
Skills & Expertise
Communication and interpersonal skill
Dealer Management
Expertise on Customer Relationship Management (CRM) handling.
hardworking
Networking
Sales & Marketing
Sales Analysis
Sales Target Achievement
Team management
Teamwork
Other Relevant Skills
Sales & Marketing
Sales Target Achievement
Digital Marketing (Social Media Marketing)
Search Engine Optimization (SEO)
CRM
Compensation & Other Benefits
Festival Bonus: 2
Salary review yearly
Provident fund
Group insurance
Tour allowance
Daily allowance
Mobile bill
Employment Status
Full Time
Job Location
Anywhere in Bangladesh
To apply for this job email your details to apply@chakricircular.com