CRM Manager

FCBT Ventures Private Ltd.

 

FCBT Ventures Private Ltd.

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Summary

• Vacancy: 1
• Age: 30 to 40 years
• Location: Dhaka
• Salary: Negotiable
• Experience: 3 to 7 years
• Published: 19 May 2024

 

Requirements

Experience

• 3 to 7 years
• The applicants should have experience in the following business area(s):
  Telecommunication, Manufacturing (FMCG), Cosmetics/Toiletries/Personal Care, E-commerce

Additional Requirements

• Age 30 to 40 years

Responsibilities & Context

Sundora ( https://sundora.com.bd/ ) by FCBT is a leading omnichannel retailer known for its commitment to offering a high-quality portfolio of brands to impact customers’ lifestyles in beauty, toys, and home. As a CRM Manager, you’ll play a crucial role in strengthening customer relationships and driving the brand’s loyalty program.

 

Job Summary:

We are seeking a dynamic and results-driven CRM Manager to lead our customer relationship management efforts. In this role, you will be responsible for developing and executing strategies to engage, retain, and delight our customers. You will use data-driven insights to build long-lasting relationships and drive brand loyalty.

 

Responsibilities:

Customer Segmentation and Targeting:

• Segment the customer database to create targeted marketing campaigns and personalized content using Salesforce.
• Define and refine customer personas to better understand their needs and preferences.
• Plan and execute regular email and sms marketing campaigns to drive engagement, sales, and brand loyalty.
• Optimize email content, subject lines, and send times for maximum impact.

Commercial Offer Planning:

• Plan enticing offers where customers have the opportunity to earn and burn points to obtain gifts with purchases and special offers on select product lines.
• Design specific online-only campaigns to drive e-commerce traffic and engagement.

Automation and Personalization:

• Implement marketing automation tools to streamline CRM processes to drive both in store and online sales.
• Create personalized customer experiences through dynamic content and recommendations.

Loyalty Program Management:

• Lead the design and growth of the loyalty program to provide customers with a strong portfolio of benefits.
• Drive new customer acquisition into the program and registration process.
• Ensure data accuracy and completeness in the CRM system.
• Manage active customer base and drive tier upgrades, downgrades, and growth.
• Maintain loyalty card inventory.
• Manage issues of point redemption in the CRM system.
• Engage and participate at events and workshops.

Performance Analysis:

• Analyze CRM campaign performance, including open rates, click-through rates, conversion rates, and customer lifetime value.
• Use insights to make data-driven decisions and continuously improve strategies.

Customer Feedback and Surveys:

• Work with the Customer Experience team to gather and analyze customer feedback to make improvements in loyalty program offerings.
• Create surveys to better understand customer satisfaction and preferences.

Partnership management:

• Build a network of strategic partners to increase offerings to loyalty program members.

Team Collaboration:

• Collaborate with the marketing, product development, and customer service teams to align CRM strategies with overall brand goals.

Skills & Expertise

Leadership and interpersonal skills

project coordination

Strong Written and Verbal Communication Skills

Compensation & Other Benefits

• Mobile bill, Insurance, Gratuity, Performance bonus, Weekly 2 holidays
• Salary Review: Yearly

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

Job Highlights

Proven experience in CRM, email marketing, or customer engagement in the beauty or fashion industry. Strong analytical skills and the ability to use data to drive decision-making. Proficiency in CRM software and marketing automation tools.

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