A Multinational Company

Summary

Vacancy: —
Location: Anywhere in Bangladesh
Experience: At least 10 years
Published: 30 May 2024

Requirements

Education

Candidates must have Minimum B.Com (having a post Graduate Diploma will be given preference in the relevant field with minimum 10 years extensive experience.

Experience

At least 10 years

Additional Requirements

Demonstrated functional expertise with a FMCG company for a minimum of 7 years in a Sales managerial role.
At least 2 years’ experience managing a region handling sales teams.
5 years of experience as a business manager, Foods and Beverage Industry of a multinational company.

Responsibilities & Context

We are a multinational company dealing with the business of food and beverages around the globe. We are looking for a Franchise Director for Dhaka Bangladesh. The post carries development opportunities and competitive compensation and benefits which will be commensurate with the employees contribution to the company. The responsibilities and Kay activities of Franchise Director are as follows:

MAIN PURPOSE

Develop a sustainable franchise business to grow share, volume & profitability. This role operates as a GM for the franchise business in Bangladesh and is the main sponsor for all initiatives related to the business (brands, plants, marketplace execution). Integrating PepsiCo brands as a priority into franchise partners’ objectives. Maintain franchise relationships to drive business alignment.

IFBL (Integrated Foods & Beverages Ltd) is the PepsiCo company set up to make, sell & deliver seasoning and oversee and manage the entire PO1 operations with Transcom group of companies.

KEY ACCOUNTABILITY

Business Development: Identify suitable business opportunities in the unit & lead the AOP process. Align franchise partner to key AOP initiatives and lead following processes.

Deliver Volume & Market share objective by brand and packs. Formulate and execute Advertising & Marketing strategy for Brands, in coordination with the category teams.
Control & Monitor the A&M spends in line with the agreed A&M plan.
Identify future category growth drivers & formulate strategy to achieve the deliverables.
Conduct local market intelligence and develop specific tactical action plans to leverage local market opportunity.
Coordinate with Central marketing & local Advertising agencies to develop/adapt Brand thematic advertising to local needs.
Work with the BU Marketing support staff to ensure brand / trademark / consumer consistency on all activities.
Coordinate Consumer research to get insights & Identify the future category growth drivers.
Developing and executing A&M, Consumer and Shopper Insights strategies and action plan for Modern Trade.
Formulate the distribution strategy, align franchise team & Review Distribution and Marketing KPI with franchise partner.
Coordinate with Central Sales Team & local Advertising agencies to develop/adapt Retail Channel Programs to local needs.

Profitability: Drive Top line and Bottom-line Profit objectives for Franchise partner and PepsiCo

Ensure transparencies in Franchise partner financials & periodic reviews with the respective teams to drive operating efficiencies leading to delivery of NOPBT objectives.
Work on suitable projects to impact big savings on cost lines through coordination with technical and R&D teams.
Plan and monitor concentrate unit sales in line with AOP.

Responsibilities:

Customer: Develop strong relationship with Key Accounts within the unit to drive PepsiCo brand salience.
Technical: Ensure product quality & Drive Operations efficiencies, in coordination with BU Technical team.
People: Drive the franchise partner team to develop long term talent and people capability.

Skills & Expertise

Sales & Marketing

Compensation & Other Benefits

Competitive remuneration, perks & benefits as per industry standards.
Salary – BDT 12,314,425 per annum
Car/Housing Allowance – BDT 2,779,780

Employment Status

Full Time

Job Location

Anywhere in Bangladesh

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