Brand Manager

Lion Kallol Limited

 

Lion Kallol Limited

Follow

More jobs from this company

Summary

• Vacancy: —
• Age: at most 40 years
• Location: Dhaka
• Maximum Salary: Negotiable
• Experience: At least 8 years
• Published: 10 Jun 2024

 

Requirements

Education

• Bachelor in Business Management degree preferably in marketing or an equal professional qualification.

Experience

• At least 8 years
• The applicants should have experience in the following business area(s):
  Manufacturing (FMCG), Trading or Export/Import, Multinational Companies, Group of Companies

Additional Requirements

• Age at most 40 years

Key Measurement Index:-

• High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes·

• Achievement of the sales target & implementation of budget set in yearly marketing / brand plan.

• Overall profitability of assigned brand vis-a-vis target set.
• Other performance indicators ranging from market shares, share of voice, brand awareness etc.
• Prudent cost management ranging from product costing and support programs.
• Timely execution of various marketing support programs, communications campaigns asper plan.
• Creative input of all packaging, advertising & promotions concepts.
• Proactive input in business related areas especially in nature of problem solving.
• Ability to work, motivate, instill, propagate nature of teamwork, positive and productive spirit

  Additional Skills Requirements:-

• Dynamic, creative, resourceful and result oriented
• Strong functional skill, leadership capabilities and strategic mind
• Meticulousness, strong sense of urgency
• Excellent interpersonal and communication skills

Responsibilities & Context

Objective:-

Responsible for developing the overall vision for the FMCG Home Care & Personal Care brands and all elements of strategic planning, development and implementation to achieve the required KPIs.

Description:-

The Brand Manager will play key role in driving the marketing agenda for Home Care & Personal Care Categories.

Job Responsibilities:-

•  Set long-term strategic direction for the category and brand by clear inspiring visions and brand essence.
• Lead for a detailed understanding of brand performance in the market and lead the portfolio through integrated business planning, and development of the brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand/portfolio ambition.
• Generate compelling consumer insights to develop winning brand strategies against the competition.
• Manage innovation (or renovation) based on consumer insights that includes identifying opportunities, product conceptualization, planning and implementing launch followed by post evaluation.
• Propose, control, and reconcile budgets for the brand.
• Keep eye on the key competitors and market scenario; Media/Promo/In-store/Channels and plan the respective brand strategy to defend and drive the brand to champion.
• Develop optimum pricing strategy and trade activities by monitoring retail price changes and trade marketing by competitors on a regular basis.
• Monitor and analyze category performance including competitive bench marking.
• Propose optimal budgets for category & brands and ensure all investments is properly reviewed and evaluated.
• To champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging·
• Lead in the development of brand strategies, resulting in formulation of brand plans (ATL & BTL activities, internet marketing, product, pricing, distribution, etc)·
• Liaise with external associates; creative agency, media agency, activation agency and PR agencies etc. for brand activities·
• Achieve agreed brand plans on a timely and effective manner for optimal results, including pre & post evaluation of all key campaigns·
• To drive brand health and volume on time delivery of New Product Development projects.
• Responsible for adherence to company principles and policies

Skills & Expertise

FMCG

Marketing

MNC

Product Brand Management

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

Source link