bKash Ltd.
bKash Ltd.
bKash Ltd.
Follow
More jobs from this company
Summary
- Vacancy: 1
- Location: Dhaka
- Salary: Negotiable
- Experience: 2 to 3 years
- Published: 13 Jun 2024
Requirements
Education
- Bachelor of Business Administration (BBA), Master of Business Administration (MBA)
Experience
- 2 to 3 years
- The applicants should have experience in the following business area(s):
Banks, IT Enabled Service, Financial Technology (Fintech) Startup
Responsibilities & Context
This position is responsible for dynamic and results-oriented UBP Growth initiatives and campaigns. This role will be responsible for developing and executing communication and micro-campaign plans, analysis, growth plans, and marketing campaigns to drive business and onboard new customers. The candidate will have a strong background in marketing, market analysis, and campaign management. A proven track record of delivering measurable results can be an added advantage.
Key Responsibilities:
- Developing and implementing customer lifecycle plans to attract, engage, retain, and win back pay bill customers.
- Planning and executing targeted campaigns to achieve business objectives, including acquisition, retention, and revenue growth.
- Collaborating with cross-functional teams (Commercial internal, Technology, Finance, etc.) to define campaign objectives, target audience, and channel mix.
- Creating and optimizing campaign assets based on separate cohorts – including content, communication, ad creatives, landing pages, and other marketing materials.
- Monitoring campaign performance in real-time, analyzing key metrics, and figuring out actionable insights to optimize results.
- Continuously testing and iterating on campaign elements to improve performance and ROI.
- Utilizing customer data and segmentation techniques to personalize messaging and drive relevant customer experiences.
- Developing comprehensive reports and presentations to communicate campaign results, insights, and recommendations.
- KPI tracking based on the target, identifying & suggesting relevant initiatives.
Employment Status
Full Time
Job Location
Dhaka