BRAC

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Summary

Vacancy: 1
Location: Dhaka
Published: 13 Jun 2024

Responsibilities & Context

Location: BRAC Head Office, Dhaka

Last Date of Application: June 26, 2024

BRAC-Otithi aims to transform tourism in Bangladesh by connecting urban generations with rural communities, uncovering hidden cultural and natural treasures. The initiative focuses on celebrating and preserving local traditions while empowering communities through sustainable tourism. By showcasing the beauty of unexplored areas, BRAC-Otithi seeks to create unforgettable journeys for both local and foreign travelers.

The primary purpose of Innovation Associate, Marketing is to act as the main point of contact for clients, ensuring seamless communication and coordination of travel-related arrangements. Additionally, s/he is responsible for developing and implementing marketing strategies that attract and retain clients, leveraging data insights to refine sales approaches and identify new business opportunities. By maintaining a strong focus on both customer engagement and marketing effectiveness.

Job Description

Customer engagement:

Acting as the primary point of contact for clients, ensuring prompt and effective communication to enhance customer loyalty and retention.
Engaging with clients in describing the experience and assist them in setting up the necessary arrangements, including, flights, meals, event preferences, transportation, accommodation, and activities.
Understanding potential clients’ preferences, budgets, and travel objectives to customise an itinerary better suited for them.
Monitoring of the CRM software, booking system, and communication tools.
Analysing client trends to understand the performance of promotional activities, refine sales strategies and develop new business opportunities.
Following up with clients to ensure the client’s needs are fulfilled, and processes are efficiently performed.

Marketing:

Identifying marketing strategies and promotional touchpoints for potential clients, and generating a marketing strategy based on their demographics.
Maintaining a close relationship with the internal communications team to plan marketing-related activities.
Collaborating with the marketing team to develop digital and physical promotional items and campaigns.
Managing different marketing channels to reach potential clients, including social media, email marketing, and online advertising.
Monitoring marketing-related expenses to ensure they align with the approved budget.
Tracking and reporting on the performance of marketing campaigns and initiatives, website traffic, social media engagement, and other digital metrics to refine strategies.
Maintaining thorough documentation of project updates and adjustments and roll-out of implementation activities.

Safeguarding Responsibilities

Establish a safeguarding culture across all levels of the programme by implementing the safeguarding policy. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
Responsible to ensure team members are appropriately trained, supported and have access to resources regarding issues that are identified and implemented in accordance with the safeguarding policy and procedure.
Follow the safeguarding reporting procedure in case any reportable incident takes place and encourage others to do so.

Additional Job Requirements

Understanding of the travel and hospitality industry, including current trends, market dynamics, and customer preferences.
In-depth knowledge of community tourism’s services, including features, benefits, and competitive advantages.
Understanding of marketing concepts, strategies, and tools, including digital marketing, content creation, and campaign management.
Ability to identify potential clients, understand their needs, and convert leads into sales.
Ability to build and maintain strong relationships with clients and colleagues.
Creative thinking to develop new ideas and approaches for engaging clients and marketing products.

Educational Requirements

Bachelor’s or equivalent degree preferably in in tourism or hospitality management

Experience Requirement

0- 2 years of customer engagement and marketing experience, preferably in the tourism or hospitality industry..

Compensation & Other Benefits

Festival Bonus, Health and Life Insurance, and others as per policy.

Workplace

Work at office

Employment Status

Contractual

Job Location

Dhaka

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