East West Seed
East West Seed
East West Seed
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Summary
- Vacancy: —
- Location: Dhaka
- Published: 24 Jun 2024
Requirements
Education
- Bachelor’s degree in communications or agriculture, marketing, business, new media, or any other relevant qualifications/experience
Additional Requirements
- Work experience in multimedia, including digital
- Demonstrable data-driven thinking, able to make real-time improvements based on measurable results
- Good understanding of and experience in digital marketing, radio, and print media
- Video and photo experience (creation and editing)
- Fluency in written and spoken English and local language
- Good presentation and communication skills; demonstrable understanding of content delivery best practices
- Enthusiastic, innovative, and self-motivated
- Good team player
- Ability to travel when necessary
Responsibilities & Context
Place of work: Dhaka, Bangladesh Travel: 50%
Reporting to: Knowledge Transfer Manager, Bangladesh
About Us:
East-West Seed Knowledge Transfer Foundation (EWS-KT) is an independent non-profit foundation, registered in the Netherlands, dedicated to facilitating knowledge transfer and improving on-farm skills and innovation. The goal of EWS-KT is to make vegetable production more profitable for farmers by equipping them with the tools they need to succeed: better knowledge and bet
ter agro-inputs. This can drive farmers’ demand for higher quality agro-inputs and create new markets for input suppliers. In the long run, this improves the availability and quality of vegetables in the market.
EWS-KT has a global presence across Asia and Africa and actively supports smallholder farmers in Bangladesh, Cambodia, Ghana, India, Myanmar, Nigeria, the Philippines, Tanzania, and Uganda. For more information, visit www.ews-kt.com.
About the role
The key responsibility of this position is to market EWS-KT extension materials and advice via social media and website activities for a smallholder vegetable farming audience in Bangladesh. This position will also increase synergies and cooperation with East-West Seed’s digital presence.
The overall objective is to increase EWS-KT’s digital outreach and engagement with its target audience to improve knowledge of good farming practices among smallholder vegetable farmers in Bangladesh. The channels for this include, but are not limited to, social media, messengers, chatbots, websites, and other digital platforms. This position will plan digital content and events, participate in non-branded online groups and forums, and proactively drive conversations on owned social media platforms. The Media & Content Coordinator will also train EWS-KT Bangladesh staff on the use of social media as a means to increase online outreach. EWS-KT currently has a strong focus on field-based training, but we recognize the opportunity to extend our quality knowledge assets and reach more people through a variety of digital platforms. As the EWS-KT agro-experts develop the technical messages, this position will be responsible for modifying the content as required by the platforms and, in some cases, create new content with the help of EWS-KT’s Technical Support Hub.
WORK RELATIONSHIPS:
This position will directly report to the Knowledge Transfer Manager for Bangladesh and functionally report to the Media Communications Manager for Farmer Extension.
This position will work with the EWS-KT Bangladesh team and coordinate with EWS-KT staff in other countries when needed.
This position will work with the Bangladesh country team to create, coordinate, and execute a communications plan for farmer extension and stakeholder engagement.
This position will work closely with the Technical Support Hub to ensure the quality of technical information published and posted. They will also work with the Bangladesh field team for regular information.
KEY RESULT AREAS and ESSENTIAL TASKS / RESPONSIBILITIES:
The position is responsible for:
- Understanding smallholder farmers’ media preferences in Bangladesh through direct and indirect surveys.
- Identifying and managing media channels to share technical and nontechnical information to smallholder farmers.
- Building, maintaining, and optimizing EWS-KT’s online and offline presence; under the guidance of the Media Communications Manager for Farmer Extension, developing and executing an integrated communications strategy across all digital channels throughout the marketing funnel to meet organizational targets.
- Assisting in proofreading and publishing promotional materials on digital and nondigital EWS-KT or paid media.
- Assisting EWS-KT Bangladesh in printing guides, banners, and posters for training smallholder farmers on vegetable production.
- Coordinating with the EWS-KT Bangladesh field and technical teams to gather content and use the information to create a content calendar for all media channels.
- Participating in relevant third-party local farming groups/forums, proactively driving conversations.
- Training staff in moderating, posting, and publishing on social media, radio, magazines, and other platforms.
- Defining and reaching KPIs for reach and engagement of the target audience through planned activities, including but not limited to social media, email, magazines, radio, digital advertising, and offline activities (such as training).
- Providing monthly reporting and data analysis on performance, queries, and trends and providing actionable feedback for ongoing optimization and further growth of all EWS-KT platforms
Employment Status
Full Time
Job Location
Dhaka