SAIC GROUP
SAIC GROUP
SAIC GROUP
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Summary
- Vacancy: 1
- Age: 35 to 45 years
- Location: Dhaka (Mirpur 14)
- Salary: Negotiable
- Experience: 10 to 15 years
- Published: 13 Jul 2024
Requirements
Education
- Bachelor/Honors
- Bachelor of Business Administration (BBA), Master of Business Administration (MBA)
Experience
- 10 to 15 years
- The applicants should have experience in the following business area(s):
University, Advertising Agency, Multinational Companies, Market Research Firms
Additional Requirements
- Age 35 to 45 years
- Proven experience (typically 10+ years) in marketing, advertising, or promotions, preferably within the education sector or a related field.
- Previous experience in a leadership or management role, overseeing promotional campaigns and teams.
Responsibilities & Context
SAIC Group is seeking a dynamic Head of Promotion to drive strategic promotional campaigns aimed at enhancing the visibility, reputation, and enrollment of our educational institutions and programs throughout Bangladesh. With a dedicated team of nearly one thousand administrative and academic staff, and a student body of approximately 15,000, the Head of Promotion plays a pivotal role in driving business development strategies aligned with SAIC Group’s objectives.
- Develop and execute comprehensive promotion strategies for all organizations managed by saic group to increase student enrollment and meet admission targets.
- Conduct market research and analysis to identify target demographics, educational trends, and competitor strategies.
- Collaborate with the promotional team to align promotion efforts with overall marketing and admissions objectives.
- Lead the planning, development, and execution of promotional campaigns across various channels, including digital marketing, social media, print media, events, and partnerships.
- Create compelling messaging and promotional materials that highlight the institute’s strengths, academic programs, facilities, and student achievements.
- Monitor campaign performance metrics, analyse results, and adjust strategies as needed to optimize engagement and conversion rates.
- Develop and nurture relationships with prospective students, parents, guidance counsellors, educational consultants, and other stakeholders.
- Organize and participate in campus tours, and information sessions to showcase the institute’s offerings and address inquiries.
- Ensure consistent branding and messaging across all promotional materials and communication channels.
- Uphold the institute’s reputation and values through ethical and responsible promotion practices.
- Monitor online reputation and respond promptly to inquiries, feedback, and reviews on social media and review platforms.
- Manage a team of promotion specialists, admissions counsellors, and support staff, providing direction, support, and professional development opportunities.
- Organize visits to all campuses of SAIC Group, facilitate workshops, gather reports, and supervise the progress of both online and offline promotional activities for all SAIC Group-managed organizations.
- Foster a collaborative and results-driven work environment that promotes creativity, innovation, and continuous improvement.
- Cultivate partnerships with schools, community organizations, industry leaders, and other external stakeholders to expand outreach and admission opportunities.
Skills & Expertise
Budget Management
Creativity and Innovation
SEO Expert
Strategy Planning
Understanding of Digital Platform Social Media Handles
Compensation & Other Benefits
- Mobile bill
- Salary Review: Yearly
- Festival Bonus: 2
As per company policy.
Workplace
Work at office
Employment Status
Full Time
Gender
Only Male
Job Location
Dhaka (Mirpur 14)