Digital Marketing Manager

Leadswin Limited

 

Leadswin Limited

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Summary

• Vacancy: 1
• Age: 25 to 40 years
• Location: Dhaka (Uttara Sector 11)
• Salary: Negotiable
• Experience: 5 to 10 years
• Published: 28 Jul 2024

 

Requirements

Education

• Bachelor/Honors

Experience

• 5 to 10 years
• The applicants should have experience in the following business area(s):
  Telecommunication, Advertising Agency, IT Enabled Service, BPO/ Data Entry Firm, Direct Selling/Marketing Service Company, Call Center, Educational Technology (Edtech) Startup, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

Additional Requirements

• Age 25 to 40 years

• Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
• Strong understanding of SEO, SEM, social media, email marketing, and content marketing.
• Experience with CRM software and marketing automation tools is a plus.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects simultaneously and meet deadlines.

Responsibilities & Context

Overview: We seek a skilled and dynamic Digital Marketing Manager to join our team. We want to hear from you if you have a passion for digital marketing and a proven track record of creating successful campaigns.

Job Responsibilities:

Key Responsibilities:

• Strategic & winning digital marketing plan development.
• Drive traffic to company pages to websites.
• Forecast marketing campaign growth and ROI calculation.
• Manage email and social media marketing campaigns.
• Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budgets, developing and revising ideas, and implementing projects.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

Digital Strategy Development:

• Develop, implement, and manage digital marketing campaigns that promote the company’s products and services.
• Create a comprehensive digital marketing strategy that aligns with the company’s goals and objectives.
• Conduct market research and analysis to identify trends and opportunities in the digital landscape.

Content Creation and Management:

• Oversee the creation of engaging and high-quality digital content, including blog posts, social media updates, email newsletters, and website copy.
• Collaborate with the content, design, and product teams to ensure cohesive messaging across all digital platforms.

SEO and SEM:

• Optimize website content and structure for search engines (SEO) to improve organic search rankings.
• Manage and optimize pay-per-click (PPC) campaigns (SEM) to drive targeted traffic and conversions.
• Perform keyword research and develop strategies to improve search engine visibility.

Social Media Marketing:

• Develop and execute social media strategies to increase brand awareness and engagement across platforms like Facebook, Instagram, YouTube, LinkedIn, TikTok, and others.
• Monitor social media trends and analyze the effectiveness of social media campaigns using analytics tools.

Email Marketing:

• Create and manage email marketing campaigns, including the design, content, segmentation, and analysis of email performance.
• Develop strategies to grow the email subscriber list and improve email engagement rates.

Analytics and Reporting:

• Track, measure, and report on the performance of all digital marketing campaigns using tools like Google Analytics, SEMrush, and others.
• Analyze data to gain insights and make data-driven decisions to optimize campaigns and improve ROI.

Paid Advertising:

• Manage and optimize online advertising campaigns across platforms like Google Ads, Facebook Ads, YouTube Ads, and other digital advertising channels.
• Develop and test ad creatives, targeting options, and bidding strategies to maximize the effectiveness of paid campaigns.

Collaboration:

• The Digital Marketing Manager will play a pivotal role in a cross-functional team environment. This role requires collaboration with various departments within the organization to ensure that marketing strategies are aligned with company goals.

Reporting:

• The Digital Marketing Manager will report directly to the Managing Director (MD) and will be responsible for providing regular updates on campaign performance and strategic direction.

Skills & Expertise

Copy writing/ Script Writing

Digital Marketing

Digital Marketing (Social Media Marketing)

Email Marketing

facebook ads

Google Marketing

Leadership and Good Communication skill.

Linkedin marketing

Marketing Strategies

Media Planning/ Media Buying

Compensation & Other Benefits

• Performance bonus
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Safe & corporate work environment.

Prime location at Uttara, Dhaka.

Huge learning opportunity.

KPI bonus, reward & certificate.

Long-term career opportunity.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Uttara Sector 11)

Job Highlights

• Career growth opportunity
• Provident fund benefits
• Monthly KPI bonus
• Corporate work environment
• Huge learning opportunity
• “Zero office politics”
• Compliant-based company
• Long-term vision-based.

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