DEKKO Legacy Group
DEKKO Legacy Group
DEKKO Legacy Group
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Summary
- Vacancy: 01
- Age: 28 to 35 years
- Location: Dhaka (Banani)
- Salary: Negotiable
- Experience: 5 to 7 years
- Published: 15 Sep 2024
Requirements
Education
- Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing
Experience
- 5 to 7 years
- The applicants should have experience in the following business area(s):
Garments
Additional Requirements
- Age 28 to 35 years
Responsibilities & Context
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Develop and implement effective content strategies that align with business goals.
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Create and manage a content production calendar to ensure timely delivery of marketing materials.
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Monitor and optimize content performance across various platforms.
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Design and execute strategies for the optimal mix of marketing platforms (digital, print, social media, etc.).
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Continuously assess and adjust platform strategies to maximize reach and engagement.
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Develop and enforce brand guidelines to ensure consistent brand messaging and visual identity.
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Formulate and execute brand-building initiatives to enhance brand awareness and drive sales.
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Develop crisis management plans and protocols.
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Handle media relations, including the preparation of talking points and press releases in both English and Bengali.
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Plan and execute 360-degree marketing campaigns for retail brand and outlet launches.
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Oversee content development and manage events to support campaign objectives.
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Manage relationships with internal stakeholders (e.g., sales, operations) and external partners (e.g., agencies, vendors).
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Coordinate cross-functional teams to ensure seamless execution of marketing activities.
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Prepare and track the yearly marketing budget.
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Plan and allocate resources effectively to meet marketing objectives.
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Monitor project milestones and ensure timely completion.
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Create and maintain a comprehensive marketing calendar.
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Track the progress and effectiveness of marketing activities against the calendar.
Skills & Expertise
Marketing
Workplace
Work at office
Employment Status
Full Time
Job Location
Dhaka (Banani)
Job Highlights
This role will play a pivotal part in shaping and executing marketing strategies to drive brand awareness and sales for the retail shop. This role involves comprehensive content and platform strategy development, crisis and media management, and execution of 360-degree marketing campaigns.