Global Marketing Manager

Sea Pearl Beach Resort & Spa Ltd.

 

Sea Pearl Beach Resort & Spa Ltd.

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Summary

• Vacancy: 01
• Age: 35 to 45 years
• Location: Cox’s Bazar (Cox’s Bazar Sadar)
• Salary: Tk. 100000 – 150000 (Monthly)
• Experience: 5 to 9 years
• Published: 23 Nov 2024

 

Requirements

Education

• Bachelor of Business Administration (BBA) in Marketing

Experience

• 5 to 9 years
• The applicants should have experience in the following business area(s):
  Hotel, Resort

Additional Requirements

• Age 35 to 45 years

Responsibilities & Context

Key Responsibilities:

Strategic Marketing Planning:

• Develop and implement a comprehensive global marketing strategy aligned with the resort’s vision and revenue goals.
• Analyze international market trends and consumer insights to identify growth opportunities.
• Collaborate with leadership to set key performance indicators (KPIs) and measure campaign success.

Brand Management:

• Ensure consistency in brand messaging and identity across all channels and markets.
• Curate compelling stories and experiences that align with the luxury positioning of the resort.
• Develop partnerships with influencers, luxury brands, and global travel agents to enhance brand reputation.

Digital Marketing and Online Presence:

• Oversee the development and optimization of the resort’s website, ensuring it appeals to a global audience.
• Manage paid advertising campaigns, SEO, SEM, and content marketing strategies to drive online bookings.
• Monitor and engage with audiences on social media platforms, utilizing analytics to guide decisions.

Event Marketing and Collaborations:

• Design and execute exclusive events to showcase the resort to key markets and target demographics.
• Establish and maintain relationships with travel publications, bloggers, and luxury travel networks.
• Represent the resort at international travel fairs, expos, and networking events.

Campaign Management and Execution:

• Lead multi-channel marketing campaigns across digital, print, and outdoor media in key international markets.
• Oversee creative development, including advertisements, brochures, videos, and other promotional materials.
• Coordinate with cross-functional teams, including sales, PR, and operations, to ensure alignment.

Analytics and Reporting:

• Analyze the performance of marketing initiatives using tools like Google Analytics, CRM systems, and campaign metrics.
• Prepare monthly and quarterly reports showcasing ROI, insights, and recommendations for improvement.
• Continuously optimize campaigns based on data-driven insights.

Skills & Expertise

Analytical Skill

Corporate Marketing

Creative Thinking

Creative Thinking and Multitasking

Excellent interpersonal and communication skills

Leadership and teamwork

Multicultural Awareness

Research Design/ Analysis

Storytelling

Time Management and Prioritization

Workplace

Work at office

Employment Status

Full Time

Job Location

Cox’s Bazar (Cox’s Bazar Sadar)

Job Highlights

The Global Marketing Manager is responsible for developing and executing innovative marketing strategies to elevate the brand presence of [Resort Name] on an international scale. This role focuses on driving revenue growth, enhancing brand visibility, and attracting global clientele through a combination of digital, traditional, and experiential marketing channels. The ideal candidate will have a deep understanding of luxury hospitality, global market trends, and high-end consumer behavior.

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