Marketing Communication Manager

Bengal Meat Processing Industries Ltd.

Bengal Meat Processing Industries Ltd.

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Summary

• Vacancy: —
• Location: Dhaka
• Salary: Negotiable
• Experience: 6 to 8 years
• Published: 17 Feb 2025

Requirements

Education

• Bachelor/Honors, Masters

• Bachelor’s/Master’s degree in Communications, Marketing, or a related field.

Experience

• 6 to 8 years
• The applicants should have experience in the following business area(s):
  Manufacturing (FMCG), Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM)

Additional Requirements

• Food Connoisseur or Culinary Enthusiast is essential
• Proven management skills with experience in managing teams and multi-channel campaigns.
• Strong understanding of digital marketing, PR, and brand management.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to work in a fast-paced, cross-functional environment with multiple business priorities.
• Data-driven mindset with a strong focus on analytics and ROI-driven marketing.

Responsibilities & Context

• Develop and implement a comprehensive marketing communication strategy aligning with the business goals of Retail, HORECA, and Institute.
• Explore and build cost effective Creative Media Channels.
• Ensure cohesive messaging and Brand activation across all platforms, including Digital , ATL, BTL, and Trade Marketing.
• Maintain brand consistency and oversee creative direction across all marketing Communication activities.
• Collaborate with business heads to translate business needs into breakthrough communication initiatives.
• Lead and Coach the Channel Communication Managers across the three business verticals to deliver effective channel specific communication goals.
• Act as the key liaison between marketing and business teams, facilitating cross-functional collaboration.
• Guide, mentor, and develop marketing personnel, fostering a high-performance culture.
• Assist Channel specific Communication Managers to plan and execute integrated marketing campaigns, promotions, and product launches.
• Oversee content creation, advertising, and digital marketing efforts to maximize customer engagement and sales.
• Monitor market trends, competitor activities, and customer insights to refine strategies.
• Strengthen Bengal Meat’s brand positioning through PR, media relations, and corporate storytelling.
• Ensure all internal and external communications align with the company’s vision and tone.
• Develop crisis communication strategies and manage brand reputation effectively.
• Develop and monitor communication budgets for Retail, HORECA, and Institute business units.
• Track and analyze marketing communication performance metrics, providing insights and recommendations for improvement.
• Ensure cost-effectiveness and efficiency in marketing communication expenditures.
• Utilize data analytics to measure marketing effectiveness and optimize campaigns based on performance insights.
• Leverage customer and market data to refine targeting, segmentation, and content strategies.
• Manage relationships and develop business appreciation of external marketing agencies to ensure quality deliverables and alignment with business objectives.
• Oversee agency performance, negotiate contracts, and drive efficiency in outsourced marketing communication activities.

Compensation & Other Benefits

• T/A, Mobile bill, Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

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