Head of Sales Controlling

ACI Limited

ACI Limited

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Summary

• Vacancy: —
• Location: Dhaka (Tejgaon)
• Experience: At least 15 years
• Published: 3 Mar 2025

Requirements

Education

• Master of Business Administration (MBA)

• CMA or Equivalent

Experience

• At least 15 years

Additional Requirements

• 15+ years of experience in sales finance, commercial controlling, or performance management, preferably in FMCG, retail, automotive, or ecommerce industries.
• Deep understanding of Route-to-Market (RTM) models, including direct-to consumer (DTC), B2B, distributor, and retail operations.
• Proven experience in e-commerce and physical store sales optimization, including pricing, promotions, and trade spend effectiveness.
• Strong track record in demand forecasting, sales mix analysis, and revenue growth strategies.
• Sales & Profitability Focus – You understand the drivers of sales growth, pricing, margin optimization, and channel profitability.
• Customer & Market Insight – You leverage market trends and competitive analysis to refine demand generation and sales strategies.

Responsibilities & Context

ACI is one of the leading conglomerates in Bangladesh. We are performing our business in diversified areas of Pharmaceuticals, Consumer Brands, Agribusinesses and Retail Chain with a mission to improve the quality of life of the people of Bangladesh.

We are looking for a committed & performance driven candidate for the position in its Corporate Department:

MAJOR JOB RESPONSIBILITIES

1. Define & Monitor Sales KPIs

• Develop and track key financial and commercial KPis across online and physical retail stores.
• Implement real-time performance dashboards to monitor sales mix, sales growth, profitability, and return on investment.
• Ensure sales targets align with overall business planning, financial objectives, and operational efficiency.

2. Route-to-Market (RTM) & Channel Performance Analysis

• Optimize Route-to-Market (RTM) models by evaluating the efficiency of direct to-consumer (DTC), B2B, distributor, and retail operations.
• Assess cost-to-serve metrics and profitability across different sales channels and geographic regions.
• Enhance trade spend effectiveness, ensuring that channel investments generate measurable returns.

3. Online vs. Store Sales Performance

• Analyze and optimize e-commerce vs. brick-and-mortar sales performance, ensuring a seamless omnichannel experience.
• Monitor customer acquisition costs, conversion rates, and sales funnel efficiency across both online and offline channels.
• Alien digital and in-store sales strategies to maximize revenue and customer engagement.

4. Sales Mix & Demand Generation Strategy

• Conduct in-depth sales mix analysis to optimize product assortment, pricing, and margin management.
• Collaborate with marketing and category teams to enhance demand generation strategies, ensuring effective product positioning and promotions.
• Use predictive analytics to improve demand forecasting and inventory planning.

5. Offers, Promotions & Trade Spend Optimization

• Track and measure the financial impact of sales promotions, discount strategies, and seasonal campaigns.
• Develop pricing and promotional frameworks to balance revenue growth with profitability.
• Ensure trade marketing investments align with business objectives and drive incremental sales.

6. Generate Insight-Driven, Actionable Recommendations

• Provide data-driven insights to optimize sales strategy, product performance, and channel profitability.
• Use predictive analytics, Al-driven insights, and competitive benchmarking to enhance decision-making.
• Identify and mitigate risks in pricing, competition, and market demand fluctuations.

7. Develop & Implement Performance Management Dashboards

• Design and implement real-time performance dashboards integrating:
  • Sales revenue vs. target achievement
  • Gross margin performance across channels
  • ROl on promotions, offers, and marketing campaigns
  • Sales productivity by region and category
  • Customer acquisition cost (CAC) and lifetime value (LTV)
• Standardize forecasting methodologies for better demand and inventory planning.

WHO YOU ARE

• A high-impact financial strategist with a deep understanding of sales performance, financial planning, and commercial optimization.
• A data-driven problem solver who thrives in a fast-paced, dynamic environment, using analytics to drive revenue growth.
• A business partner and influencer with the ability to collaborate across multiple functions, aligning financial insights with sales execution.
• Passionate about driving efficiency, improving profitability, and optimizing sales channels through strategic financial leadership.

HOW YOU LEAD

• Strategic & Hands-On Leadership – You combine big-picture thinking with practical execution, ensuring alignment between financial goals and sales strategy.
• Collaborative & Influential – You build strong relationships across teams, acting as a trusted business partner to sales, finance, and leadership.
• Innovation & Digital Transformation – You leverage automation, Al, and digital tools to enhance financial planning and sales controlling.
• People-Centric & Growth-Focused – You mentor and develop high performing teams, fostering accountability and excellence.
• Resilient & Adaptable – You embrace change, market disruptions, and evolving sales models, ensuring ACI remains competitive.

Compensation & Other Benefits

WE OFFER

• Attractive compensation package.
• Performance based career path.

Employment Status

Full Time

Job Location

Dhaka (Tejgaon)

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