Head of Brand & Communication

Remark HB Limited

Remark HB Limited

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Summary

• Vacancy: 01
• Age: at least 37 years
• Location: Dhaka (Gulshan)
• Salary: Negotiable
• Experience: At least 15 years
• Published: 10 Mar 2025

Requirements

Education

• Master of Business Administration (MBA) in Marketing, Master of Arts (MA) in Public Relations, Master of Pharmacy (M.Pharm) in Pharmacy

Experience

• At least 15 years
• The applicants should have experience in the following business area(s):
  Cosmetics/Toiletries/Personal Care, Healthcare/Lifestyle product

Additional Requirements

• Age at least 37 years

• Proven track record in developing and executing successful in brand & communications strategies.
• Strong writing, editing, and storytelling skills.
• Expertise in Marketing, ATL, BTL, PR, and Digital Media.
• Excellent interpersonal and communication skills.
• Ability to handle sensitive and confidential information with discretion.
• Ability to think strategically and commercially.
• Able to build and manage a multidisciplinary team (i.e. copywriters, brand & communication and marketers, etc.).
• Data-driven decision-making.

Responsibilities & Context

Job Context: The Head of Brand & Communication is responsible for developing and executing strategies that enhance brand reputation, plans to drive brand awareness, visibility, and engagement. This leadership role oversees all aspects of branding & marketing, corporate communication, consistent brand presence in the market and to create impactful campaigns that align with the company’s objectives.

Brand Strategy & Management:

• Develop and execute a comprehensive brand strategy aligned with business objectives.
• Ensure consistent brand messaging, tone, and visual identity across all channels.
• Strengthen brand positioning in the market through research, insights, and competitive analysis.
• Oversee brand guidelines and ensure adherence across internal and external stakeholders.

Corporate & Internal Communication:

• Develop and implement internal communication strategies to engage employees and foster a strong brand culture.
• Ensure clear, transparent, and effective communication across the organization.
• Manage corporate announcements and leadership communication.

Marketing & Campaign Management:

• Lead the development and execution of marketing campaigns to enhance brand visibility.
• Work closely with creative, digital, and media teams to ensure impactful messaging.
• Oversee advertising, sponsorships, and partnership initiatives to amplify brand awareness.

Media Management:

• Build and maintain relationships with media, industry influencers, and key stakeholders.
• Develop press releases, media kits, and PR strategies to enhance brand reputation.

Digital & Social Media Strategy:

• Oversee the company’s digital presence, including website content, SEO, and social media platforms.
• Develop and execute social media strategies to enhance audience engagement.
• Monitor online brand sentiment and address reputational challenges.

Stakeholder & Leadership Communication:

• Collaborate with senior leadership to align brand communication with corporate vision.
• Develop internal communication strategies to engage employees and reinforce brand values.
• Support leadership with speeches, presentations, and corporate messaging.
• Cross functional responsibilities with Stockholders (Sales, Product Development Team & Market and Consumer Intelligence Team).

Market Research & Consumer Insights:

• Conduct brand perception studies and analyze consumer trends.
• Use data and insights to refine brand messaging and campaign strategies.

Budget & Team Management:

• Oversee the brand and communication budget, ensuring cost-effective strategies.
• Lead and develop a high-performing brand and communications team.
• Cohesive team development.
• Manage budgets to maximize impact and ROI.

Skills & Expertise

Brand Activation

Brand Marketing

Digital Marketing

event and activation

Media Management

Social Media Management

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Gulshan)

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