Head of Brand & Marketing

Doreen

Doreen

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Summary

• Vacancy: 01
• Location: Anywhere in Bangladesh
• Salary: Negotiable
• Experience: 10 to 12 years
• Published: 27 Feb 2025

Requirements

Education

• Masters

Experience

• 10 to 12 years
• The applicants should have experience in the following business area(s):
  Manufacturing (FMCG), Tobacco, Cement Industry

Responsibilities & Context

• Responsible for developing a robust branding and marketing plan across all sales channels of ECIL and also preparing a budget for the overall brand portfolio to ensure maximum customer reach within budget in every project·
• Ensure effective execution of all branding activities that is in accordance with the business such as product pricing and new product launching through promotional campaigns, media planning, creative content development, market research and vendor management
• Liaise with cross-functional teams to ensure clear communication, seamless integration and timely collaboration of branding, sales and research regarding market insights in all brand contents, designs and advertisings of ECIL·
• Develop and implement effective strategies regarding brand communication materials, brand awareness techniques, visibility enhancement programs and package designs to maintain consistency and appropriateness of the brand in market
• Ensure effective action plans to plan, budget and execute all branding and marketing initiatives for ECIL products
•  Responsible for developing strategies to collaborate with the ECIL vision, sales goal and marketing goals in brand building and brand development to enrich the overall brand image of ECIL·
•  Forecast and develop individual brand plan by considering present and future market trends, consumers and competitors intelligence to meet the business objectives·
• Ensure preparation and finalization of annual budget for the department considering branding & marketing expenses and reducing the budget variance·
• Manage entire product launching program and enhance its visibility by placing products to all branded customer touch-points, including: social media, buzz marketing, direct mail, contests, website and strategic partnerships·
• Research, analyze and develop cost effective package designs for various products as per management requirements and in compliance within the set parameter·
• Responsible for negotiating, fixing and arranging trade and consumer promotions in different market situation by coordinating with the Sales Department·
• Research, evaluate and select the innovative event concept, utilize company resources & alliances, arrange logistics and ensure on-site management to conduct events·
• Plan and implement community engagement in event management program and review post event effects·
• Drive outdoor branding and penetrate merchandising through an effective selection of media partner; advertising tools; such as: ATL & BTL sign, billboard, vehicle rapping, etc.·
• Develop and promote the business plans, increase the market share of ECIL to generate sales revenue through innovative marketing initiatives·
• Drive new business opportunities and develop brands that support company mission & vision and achieve overall business goals

Skills & Expertise

Brand Marketing

Brand Promotion

Marketing

Workplace

Work at office

Employment Status

Full Time

Job Location

Anywhere in Bangladesh

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