PR & Influencer Marketing Executive

Marketers 360 Degree

Marketers 360 Degree

Follow

More jobs from this company

Summary

• Vacancy: 1
• Age: 25 to 35 years
• Location: Dhaka (DOHS Baridhara)
• Salary: Tk. 35000 – 50000 (Monthly)
• Experience: 3 to 4 years
• Published: 13 Mar 2025

Requirements

Education

• Bachelor’s degree in PR, Communications, Journalism, Advertising, Marketing or similar relevant field.

Experience

• 3 to 4 years

Additional Requirements

• Age 25 to 35 years

IMPORTANT REQUIREMENTS

Public Relations (PR):

• 3/4 years of experience in PR marketing/management·
• Proven working experience in public relations required·
• Proven track record designing and executing successful public relations campaigns at both a local and national level·
• Strong relationships with both local and national business and industry media outlets (Electronics, Print & Online Media).
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews·
• Strong interpersonal, Creative oral and writing both, Analytical, Problem solving, editing Skills·
• Solid experience with social media including blogs, Facebook, Twitter, etc.
• PR, marketing, Event planning experience·
• Be proactive, reliable, responsible and accurate with an attention to detail·
• Must have the ability to organize press releases, press conferences, and 100% client satisfaction.

  Influencer Management/Marketing:

• 3/4 years of experience in Influencer marketing/management·
• Understanding influencer marketing strategies and techniques·
• Possessing a thorough knowledge of social media platforms and their optimal techniques·
• Proven track record of successful campaigns·
• Strong network of influencer contacts·
• Expertise in social media platform algorithms·
• Ability to negotiate contracts with influencers·
• Experience with budgeting and forecasting·
• Knowledge of FTC guidelines for sponsored content·
• Experience with performance metrics and analytics·
• Excellent communication and presentation skills·
• Ability to manage multiple projects and deadlines·
• The candidate possesses skills in data analysis and providing insights to inform campaign optimization·
• This individual possesses a creative mindset and strong project management skills

Responsibilities & Context

Public Relations (PR):

• Develop a marketing communications plan including strategy, goals, budget and tactics
• Managing enquiries from media, individuals and other organizations
• Develop and implement PR policies and procedures
• Determine KPIs for PR department
• Researching, writing and distributing press releases to targeted media
• Planning publicity strategies and campaigns
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Managing the PR aspect of a potential crisis situation and Analyzing media coverage
• Distributing information about new promotional opportunities and current PR campaigns progress
• Speaking publicly at interviews, press conferences and presentations
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Manage media inquiries and interview requests
• Organizing events including press conferences, exhibitions, open days and press tours
• Managing and sharing content with users on social media sites such as Twitter and Facebook
• Build long-term relationships with all relevant stakeholders, such as local government, media people, politicians, etc.

  Influencer Management/Marketing:

• Create and implement influencer marketing strategies that are in line with the overall marketing goals.
• We will identify and engage with influencers who align with our target audience and brand values.
• Responsibilities include handling influencer partnerships, contract negotiations, content planning, and feedback provision.
• Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.
• Work with cross-functional teams, such as social media, creative, and PR, to establish cohesive and successful campaigns.
• It is important to stay informed about industry trends and best practices in influencer marketing.
• Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.
• Create and manage relationships with influencers, including negotiation of compensation and contracts.
• Identify and engage with potential influencers for collaborations and partnerships.
• Track and analyze the effectiveness of influencer marketing campaigns, providing regular reports and insights to key stakeholders.
• Stay up-to-date with industry trends and best practices in influencer marketing, incorporating new ideas and approaches into campaigns as appropriate.
• Research relevant industry experts, competitors, target audience and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies and influencers
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
• Attend relevant events for networking and business purposes. Develop content ideas and write and curate content.

Skills & Expertise

Advertising & Promotion

Brand Planning/ Development

Client Management

Client service skills

Event Management

Event/ Campaign Coordination

Influencer Marketing

Management

Marketing

Public Relations

Compensation & Other Benefits

• T/A, Mobile bill, Credit card, Performance bonus
• Salary Review: Yearly

• Festival Bonus: 2 (Festival bonus will be paid in a year at the rate of 50%. However, if the service age is completed for 1 year, this benefit will be available.
• Weekend 1 day. Govt holidays can be availed as per management decision.
• Celebration of Events & Occasions·
• Unlimited Tea & Coffee·
• Morning & Evening Snacks·
• Opportunity for rapid promotion
• Other facilities as per company policy.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (DOHS Baridhara)

Job Highlights

• Competitive salary and benefits package.

• Opportunity to work on exciting and diverse projects.

• Collaborative and creative work environment.

• Professional development and growth opportunities.

Source link