Sr. Manager/ Manager – Media Management and Public Relations

Akij Resources

Akij Resources

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Summary

• Vacancy: 1
• Age: 30 to 45 years
• Location: Dhaka
• Salary: Negotiable
• Experience: At least 12 years
• Published: 17 Apr 2025

Requirements

Education

• Bachelor/Honors

• Bachelor of Marketing / Mass Communication / Journalism / Public Relations
• Master’s in Business Administration (preferred)

Experience

• At least 12 years
• The applicants should have experience in the following business area(s):
  Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Advertising Agency, Shipping, Food (Packaged)/Beverage, Group of Companies, Cement, Steel

Additional Requirements

• Age 30 to 45 years

• Digital PR and Influencer Strategy
• Crisis & Reputation Management
• Strong written and verbal communication in both Bangla and English
• Tech-savvy with experience in Google Workspace, digital media tools, and PR analytics
• Ability to work under pressure and lead high-stakes communications
• Strong networking and media engagement skills
• 12+ years in Business Management, Marketing, PR, Media Management, or Corporate communications, preferably in FMCG/MNC/conglomerate

Responsibilities & Context

Media Strategy & Management

• Develop and implement a strategic media plan that aligns with Akij Resource’s corporate brand objectives and SBU-specific goals.
• Manage media buying and media planning across all platforms (TV, radio, print, digital, OOH) in coordination with media agencies and internal stakeholders.
• Monitor and evaluate media performance and ROI, providing regular reports.

Public Relations

• Build and maintain strong relationships with media houses, journalists, influencers, and key opinion leaders.
• Lead the development and dissemination of press releases, media kits, and corporate announcements.
• Manage corporate reputation by proactively promoting brand achievements and managing crisis communication when needed.
• Brand Representation & Messaging: Ensuring consistent messaging and branding across all media interactions.

Corporate Communication

• Ensure all external communications are aligned with brand tone, visual identity, and strategic messaging.
• Draft speeches, talking points, and briefing documents for corporate leadership during press events, interviews, and public appearances.
• Support internal communications initiatives that require media-style storytelling or PR engagement.

Event & Activation Support

• Lead the media and PR aspects of corporate and brand events, such as product launches, press briefings, CSR activities, and trade events.
• Coordinate media coverage for high-visibility events, ensuring pre-, during-, and post-event exposure.
• Detail the program flow, including speeches, panel discussions, branding elements, and engagement activities.

Monitoring & Reporting

• Track media coverage and public sentiment through regular media monitoring and analysis.
• Provide timely intelligence on industry trends, competitor media strategies, and emerging communication platforms.

Agency & Vendor Management

• Liaise with PR agencies, media buying houses, and monitoring vendors to ensure timely delivery, cost efficiency, and quality control.
• Manage the PR and media budget, ensuring optimal spend with measurable outcomes.

Crisis & Issue Management

• Serve as the first responder for media inquiries during sensitive or crisis situations.
• Develop crisis communication protocols and maintain updated stakeholder contact lists for emergency deployment.

Digital & Social Media Synergy

• Collaborate with the Digital and Creative teams to ensure media and PR initiatives are amplified online.
• Engage in online reputation management and media relations with digital-first publications and influencers.

Skills & Expertise

Campaign Management

Event Management

Media Planning/ Media Buying

Stakeholder Management

Strategic Communication

Compensation & Other Benefits

• T/A, Mobile bill, Insurance, Provident fund, Gratuity, Weekly 2 holidays
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Annual Leave Encashment

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

Job Highlights

Lead strategic media planning, public relations, corporate communications, and brand messaging. Manage media buying, PR campaigns, crisis communication, and event coverage while ensuring consistent brand representation across all platforms.

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