Manager

Welcare Group

Welcare Group

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Summary

• Vacancy: —
• Location: Dhaka
• Minimum Salary: Negotiable
• Experience: 5 to 7 years
• Published: 29 May 2025

Requirements

Education

• Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA)

• Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred) and Experienced candidates may qualify with less education.

Experience

• 5 to 7 years
• The applicants should have experience in the following business area(s):
  Advertising Agency, IT Enabled Service, Travel Agent, Agro based firms (incl. Agro Processing/Seed/GM), Real Estate, Developer, Importer, Power

Additional Requirements

• Strong knowledge of electrical/electronic products.
• Excellent negotiation and communication skills.
• Analytical mindset for sales forecasting and market research.
• Leadership and team management abilities.
• Proficiency in CRM tools (e.g., Salesforce) and digital marketing platforms.
• Minimum 5-7 years of experience in sales and marketing, preferably in the electrical or lighting industry.
• Proven track record of achieving sales targets and driving business growth.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• In-depth knowledge of the LED lighting, gang switches, and cables market.
• Proficiency in CRM software and Microsoft Office Suite.
• Willingness to travel nationally as required.

Responsibilities & Context

Position Summary

The Manager – Sales and Marketing (S & M) will be responsible for developing and implementing sales and marketing strategies to drive revenue growth for our product lines, including LED bulbs, gang switches, cables and others electrical and electronics item. The role involves leading a team, managing key accounts, and expanding market presence nationwide.

Responsibilities :

Sales Management:

• Develop and implement sales strategies to achieve revenue targets.
• Identify new business opportunities (B2B & B2C) in electrical and electronics markets.
• Manage key accounts, distributors, and retail partnerships.
• Monitor sales performance, analyze market trends, and adjust strategies accordingly.
• Lead the sales team, set targets, and ensure motivation & performance.

Marketing Strategy:

• Plan and execute marketing campaigns (digital, print, trade shows, etc.) for electrical products (e.g., switches, cables, lighting, consumer electronics).
• Conduct competitor analysis and market research to identify trends and customer needs.
• Develop product positioning, branding, and promotional strategies.
• Collaborate with product development teams to align offerings with market demand.

Customer & Channel Management:

• Build strong relationships with dealers, retailers, and institutional buyers.
• Train channel partners on product knowledge and sales techniques.
• Address customer complaints and ensure high satisfaction levels.

Digital & Traditional Marketing:

• Manage offline marketing (trade fairs, exhibitions, print ads).
• Ensure consistent brand messaging across all platforms.

Budgeting & Reporting:

• Prepare and manage sales & marketing budgets.
• Track ROI on marketing campaigns and sales initiatives.
• Provide regular reports to senior management on KPIs, market trends, and forecasts.

Compliance & Industry Knowledge:

• Stay updated on industry standards (e.g., IEC, UL certifications for electrical goods).
• Ensure marketing materials comply with legal and safety regulations.

Compensation & Other Benefits

• Performance-based incentives.
• Travel allowances when outside of Work station.

Employment Status

Full Time

Job Location

Dhaka

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