Additional Director (Branding & Communication)

The Institute of Chartered Accountants of Bangladesh

Requirements

Education

  • Master`s degree in communications, Journalism, Public Relations, Marketing, or a related field

Experience

    • At least 10 years
  • The applicants should have experience in the following business area(s): Audit Firms /Tax Consultant

Additional Requirements

  • Strong writing, editing, and content development skills
  • Excellent networking and interpersonal skills
  • Familiarity with professional bodies or similar institutions will be an advantage
  • Minimum 10 years of relevant professional experience in communication and media relations
  • Proven experience in digital communication and social media management
  • Experience in event communication and PR management
  • Skills and Core Competencies
  • Strategic thinking and planning
  • Excellent communication (both written and verbal)
  • Creativity and innovation in digital content
  • Ability to manage multiple tasks and deadlines
  • Strong organizational and coordination skills

Responsibilities & Context

The Institute of Chartered Accountants of Bangladesh (ICAB) is the national professional body responsible for regulating and promoting the accountancy profession in Bangladesh. To strengthen its visibility, engagement with members, and public positioning, ICAB seeks to engage a Communication Specialist to lead strategic communication, public relation and media relations for the position of Additional Director, Branding & Communication.

The objective of the Additional Director, Branding & Communication, is to enhance ICAB’s institutional visibility, ensure consistent branding, and apply a digital-first, member-centric communication strategy. The Communication Specialist will oversee media engagement, public relations, digital platforms, and event communications.

Position Details

Position Title: Additional Director, Branding & Communication, reporting to the Director of Corporate Services Division.

Supervises: Communication, PR and Media Advocacy

Employment Type: Permanent

Key Responsibilities

The Additional Director, Branding & Communication will be responsible for:

  • Develop and implement a comprehensive communication and branding strategy for ICAB across all platforms
  • Build and maintain strong relationship with media, both print and electronic and digital
  • Design and implement a Digital-First Member-Centric Communication for ICAB members related to newsletters, announcements, and digital content tailored to member needs
  • Monitor, manage and update the Digital Platform Management (ICAB’s website, FB page, Linkedin, etc.)
  • and Maintain and ensure Communication Content Development and media visibility for all ICAB events
  • Develop high-quality written and visual content for various communication products and channels aligning with ICAB’s communication strategy
  • Maintain and support regular communication with key stakeholders including members, partners, media and other external communication and representation

Routine and work plan deliverables

  • Annual Communication and Branding Strategy
  • Monthly communication plans and content calendars
  • Regular press releases and media coverage reports
  • Updated website and active social media platforms
  • Event communication materials and post-event reports
  • Quarterly performance and analytics reports

To apply for this job email your details to apply@chakricircular.com