Area Sales Manager (ASM)

Full Time

Dekko Foods Ltd.


Dekko Foods Ltd.

Area Sales Manager (ASM)

Dekko Foods Ltd.


More jobs from this company


  • Vacancy: 30
  • Age: 25 to 32 years
  • Location: Anywhere in Bangladesh
  • Salary: Negotiable
  • Experience: 5 to 10 years
  • Published: 9 May 2024




  • Bachelor of Business Studies (BBS)


  • 5 to 10 years

Additional Requirements

  • Age 25 to 32 years

Responsibilities & Context

  • Establish sales targets for the designated area and ensure their achievement in line with company objectives and market potential.
  • Lead and manage a team of sales representatives, supervisors, and other staff within the designated area.
  • Provide guidance, support, and training to enhance their performance and productivity.
  • Develop and implement strategies to expand the distribution network within the assigned area.
  • Identify potential dealers, distributors, and retail outlets to increase product availability and market penetration.
  • Conduct market analysis to identify opportunities, trends, and competitors’ activities.
  • Develop sales plans and strategies based on market insights to maximize sales growth and market share.
  • Build and maintain strong relationships with key customers, including distributors, retailers, and wholesalers.
  • Address their concerns, resolve issues, and ensure customer satisfaction to foster long-term partnerships.
  • Plan and execute promotional activities, advertising campaigns, and marketing initiatives to increase brand awareness and drive sales growth.
  • Monitor the effectiveness of promotional efforts and adjust strategies as needed.
  • Manage the sales budget for the designated area, ensuring effective allocation of resources to achieve sales targets and maximize profitability.
  • Monitor sales performance, analyze sales data, and generate reports on a regular basis.
  • Evaluate the effectiveness of sales strategies and initiatives and make recommendations for improvement.
  • Ensure compliance with company policies, procedures, and standards. Maintain high standards of product quality, customer service, and ethical business practices.
  • Motivate and inspire the sales team to achieve their targets and excel in their roles.
  • Provide ongoing training, coaching, and development opportunities to enhance their skills and capabilities.
  • Gather market intelligence, customer feedback, and competitor insights to inform decision-making and strategic planning.
  • Stay abreast of industry developments and trends to identify new opportunities for business growth.
  • Effectively manage the geographical territory assigned, optimizing coverage and distribution channels to maximize sales opportunities and customer reach.
  • Continuously strive for process improvement, innovation, and excellence in all aspects of sales operations to maintain a competitive edge in the market.

Skills & Expertise

FMCG Sales & Marketing

Food Beverages

Food Industry

Food items (FMCG)

Group of Company and Multinational Company

Retail Sales

sales and Distribution

Compensation & Other Benefits

  • T/A, Mobile bill, Performance bonus
  • Festival Bonus: 2

A competitive package will be offered to the deserving incumbents

Employment Status

Full Time


Only Male

Job Location

Anywhere in Bangladesh

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