Uttara Motors Ltd.
Uttara Motors Ltd.
Uttara Motors Ltd.
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Summary
- Vacancy: —
- Location: Dhaka
- Salary: Negotiable
- Experience: At least 10 years
- Published: 27 Jul 2024
Requirements
Education
- Master of Business Administration (MBA) in Marketing
Experience
- At least 10 years
Additional Requirements
- Proven working experience as brand manager or associate brand manager in Automobile / Consumer durable / FMCG industry.
- Experienced in Magazine, Facebook and other social media campaigns.·
- Able to design & maintain our social media presence.
- Brainstorm world creative growth strategies.
- Excellent communication skills, MS office skills and complete understanding of the full marketing mix.
- Proven ability to develop brand and marketing strategies·
- Excellent command of the English language.
- Contributed in developing the brand image and positioning.
- Experienced with modern systems and processes of brand building and measuring the brand growth periodically using specific measurement tools.
- Depth knowledge in digital marketing space and has proven record of effectively using various digital medium to reach targeted audience.
Responsibilities & Context
- Develop a strategy for the brand in alignment with the corporate plans and overall marketing plans.·
- Understand & defines the brand identity & align all the brands plans accordingly·
- Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity·
- Plan product launches, ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity·
- Develop annual plans and budgets for the brand.·
- Keeps track of all brands related expenditures verses budgets.
- Ensure that the brand focus/ positioning is maintained through all media, PR activities and POS all locations.
- Conceives, develops, proposes, implements & controls attractive sales promotional drives across all digital platforms.·
- Ensure that the team is adequately trained in both functional and behavioral aspects on a regular basis.·
- Develop sales tools and collaterals.
- Oversee advertising and media planning etc.·
- Any other assignment as assigned by the management from time to time.
Skills & Expertise
Brand Planning/ Development
Digital Marketing
Employment Status
Full Time
Job Location
Dhaka