Uttara Motors Ltd.

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Summary

Education

Experience

Additional Requirements

Proven working experience as brand manager or associate brand manager in Automobile / Consumer durable / FMCG industry.
Experienced in Magazine, Facebook and other social media campaigns.·
Able to design & maintain our social media presence.
Brainstorm world creative growth strategies.
Excellent communication skills, MS office skills and complete understanding of the full marketing mix.
Proven ability to develop brand and marketing strategies·
Excellent command of the English language.
Contributed in developing the brand image and positioning.
Experienced with modern systems and processes of brand building and measuring the brand growth periodically using specific measurement tools.
Depth knowledge in digital marketing space and has proven record of effectively using various digital medium to reach targeted audience.

Develop a strategy for the brand in alignment with the corporate plans and overall marketing plans.·
Understand & defines the brand identity & align all the brands plans accordingly·
Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity·
Plan product launches, ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity·
Develop annual plans and budgets for the brand.·
Keeps track of all brands related expenditures verses budgets.
Ensure that the brand focus/ positioning is maintained through all media, PR activities and POS all locations.
Conceives, develops, proposes, implements & controls attractive sales promotional drives across all digital platforms.·
Ensure that the team is adequately trained in both functional and behavioral aspects on a regular basis.·
Develop sales tools and collaterals.
Oversee advertising and media planning etc.·
Any other assignment as assigned by the management from time to time.

Brand Planning/ Development

Digital Marketing

Full Time

Dhaka

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