Epyllion Group

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Summary

Vacancy: 01
Age: at least 27 years
Location: Dhaka (Tejgaon Industrial Area)
Salary: Negotiable
Experience: At least 5 years
Published: 18 Aug 2024

Requirements

Education

Master’s Degree in Business, preferably with a Major in Marketing from a reputed Public/Private University.

Experience

At least 5 years
The applicants should have experience in the following business area(s):
Retail Store, Group of Companies

Additional Requirements

Age at least 27 years

Tech & social media savvy & Knack for Fashion.
Knack for coming up with creative ideas and campaigns. Analytical thinking & creative storytelling.
Proactive, Strong Communication & Interpersonal Skills are required
Focus on Data driven approach.
Team oriented, collaboration & relationship management.
Preference Proven Work Experience and Agency Experience.

Responsibilities & Context

Planning:

Design, schedule, and execute the Marketing activities (Event & Activation, Digital) as per the Marketing plan agreed upon with the brands.
Design the launch plan presentation for the brands & present to management for approval.
Collaborate & contribute with the team in Content Creation Planning. Guide Team to ensure effective engaging content & flawless execution.

Events & Activation:

Develop customer’s engagement strategies in outlet and execute effectively.
Bringing alive the spirit of the brand through 360-degree events, sponsorships, activations etc.
Prepare quarterly/ half yearly/ yearly Event calendar, proposal and budget in coordination with brand and digital team.
Guide team to manage and implement launch events like selection of the venue, production of the set-up, monitoring of the budget, guests list and PR releases to editors for the main launches.

Outlet Branding:

Ensure on time Outlet season wise brand image change & updating as per plan.
Ensure for Effective branding activation (Bill board, signage etc) as per the outlet location.

Digital Marketing:

Lead & guide Digital team to set objectives, goals and strategies for season’s campaign & communication.
Ensure & review effective digital ROI report of each campaign and season & submit to management.

CRM:

Ensure, guide & assist Team members for proper customer database & develop new strategies to increase the base.
Lead partnership activations with existing partners, outlet events and activation.
Implement customer engagement strategies by collaboration of cross functional teams like Sales.
Ensure dynamic reporting by analyzing customer data, support & service & present management time to time along with way forward plan.

Formulate PR plans & strategies.
Enhance Brand’s voice & presence through online & offline Channels.
Build strategic relationships and partner with key industry players, agencies and vendors
Ensure Effective PR management with latest PR trends & best practice.
Coordinate and negotiate with the magazines to get PR coverage including Ads and advertorial

Budget Management

Prepare marketing budget on a quarterly and annual basis and allocate funds effectively.
Guide concern Team to ensure effective utilization of budget.
Dept. Budget/Expense report generate monthly & forecast future utilization effectively.
Analyze the marketing campaigns by brand and prepare a detailed report after the execution of the activities.

Dynamic Report

Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Review seasonal, monthly and campaign based digital performance reports of all Channels and submit to management with future suggestions.

Skills & Expertise

Communication

Customer Relationship Management

Digital Marketing

outlet Branding

Public Relations

Compensation & Other Benefits

Mobile bill, Tour allowance, Gratuity, Insurance
Salary Review: Half Yearly
Festival Bonus: 2

Employment Status

Full Time

Job Location

Dhaka (Tejgaon Industrial Area)

Source link

To apply for this job email your details to admin@chakricircular.com