Asst. Manager/Deputy Manager – Brand Management (Food Commodity Products)

Akij Resources

Akij Resources

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Summary

• Vacancy: 1
• Age: 25 to 35 years
• Location: Dhaka
• Salary: Negotiable
• Experience: 4 to 8 years
• Published: 6 Mar 2025

Requirements

Education

• Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing

• Professional certifications such as PCM, Diploma in Marketing Management etc. will be an added advantage.

Experience

• 4 to 8 years
• The applicants should have experience in the following business area(s):
  Manufacturing (FMCG), IT Enabled Service, Shipping, Food (Packaged)/Beverage, Group of Companies, Packaging Industry

Additional Requirements

• Age 25 to 35 years

• Strong understanding of branding, marketing, and consumer behavior.
• Creativity and problem-solving abilities.
• Excellent communication and project management skills.
• Data-driven mindset with experience in analytics tools.
• Knowledge of digital marketing, SEO, and social media trends.

Responsibilities & Context

Brand Strategy:

• Develop and implement branding strategies to enhance Akij Essential’s brand awareness.
• Align branding efforts with business goals.

Market Research & Analysis:

• Conduct competitor analysis and customer research.
• Identify market trends and opportunities for brand positioning.

Marketing & Campaigns:

• Plan and execute brand marketing campaigns (digital, print, social media, events, etc.).
• Work with advertising agencies and internal teams to develop creative materials.

Brand Consistency & Guidelines:

• Ensure a consistent brand image across all platforms.
• Develop brand guidelines for tone, style, and visual identity.

Collaboration & Communication:

• Work with sales, product, and marketing teams to ensure cohesive messaging.
• Build relationships with influencers, media, and industry partners.

Performance Tracking:

• Measure and analyze brand performance using KPIs (brand awareness, engagement, sales impact).
• Adjust strategies based on data-driven insights.

Skills & Expertise

Brand Communication

Brand Planning/ Development

Communcation

Leadership and Good Communication skill.

Compensation & Other Benefits

• Mobile bill, Medical allowance, Provident fund, Weekly 2 holidays, Insurance, Gratuity
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2

• TA/DA
• Earn leave encashment

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

Job Highlights

Brand Development Manager of Akij Essential will be responsible for growing and maintaining the brand’s presence in the market. The role includes strategy development, market research, customer engagement, ensure brand consistency etc.

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