Asst Manager, Marketing

International Office Machines Ltd

 

International Office Machines Ltd

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Summary

• Vacancy: 1
• Age: at least 28 years
• Location: Dhaka
• Maximum Salary: Negotiable
• Experience: At least 5 years
• Published: 23 Feb 2025

 

Requirements

Education

• Masters

Experience

• At least 5 years
• The applicants should have experience in the following business area(s):
  Computer Hardware/Network Companies, Food (Packaged)/Beverage, Direct Selling/Marketing Service Company

Additional Requirements

• Age at least 28 years

Key Qualifications and Skills:

• Education: Master’s degree in Marketing or a related field.

Experience:

• 5+ years of experience in marketing, preferably in a supervisory role.
• Experience in marketing in the food and beverage business also increased to Apply.

Skills:

• Strong understanding of digital marketing channels and tools (SEO, SEM, Google Analytics, social media platforms).
• Excellent verbal and written communication skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong analytical skills and data-driven thinking.
• Proficiency in marketing automation tools and CRM systems.

Personal Attributes:

• Creative and innovative thinker.
• Strong leadership and team collaboration abilities.
• Proactive with strong problem-solving skills.
• Results-oriented with a focus on driving measurable outcomes.

Key Performance Indicators (KPIs):

• Increase in brand awareness and online engagement.
• Lead generation and conversion rates.
• ROI on marketing campaigns.
• Consistency in brand messaging and positioning.
• Successful execution of events and promotions.

Responsibilities & Context

The Asst Manager, Marketing will play a key role in developing and executing marketing strategies to drive brand awareness, lead generation, and revenue growth. The ideal candidate will have a strong background in digital and traditional marketing, excellent communication skills, and the ability to work cross-functionally with teams such as sales, product development, and customer support.

1. Marketing Strategy and Planning:

• Collaborate with the Management to develop and implement marketing strategies aligned with the company’s goals.
• Conduct market research to identify trends, customer needs, and competitive analysis.
• Create detailed marketing plans for product launches, campaigns, and promotions.
• Define target audience segments and tailor marketing strategies accordingly.

2.Campaign Management:

• Plan, execute, and oversee marketing campaigns across various platforms including digital, print, and social media.
• Monitor and evaluate campaign performance, making necessary adjustments to achieve desired outcomes.
• Plan and execute product launches and marketing campaigns that support the brand’s objectives.
• Coordinate with cross-functional teams to ensure successful execution of brand initiatives.

3. Digital Marketing:

• Develop and implement comprehensive digital marketing strategies that align with the company’s business goals.
• Develop, execute, and manage social media strategies across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Manage all aspects of search engine optimization (SEO) and search engine marketing (SEM) to improve website ranking and visibility.
• Conduct keyword research, competitive analysis, and implement on-page and off-page SEO strategies.
• Oversee digital marketing efforts including SEO, SEM, social media marketing, email marketing, and content marketing.
• Monitor social media trends and incorporate relevant strategies
• Utilize analytics to measure and report on the performance of all digital marketing campaigns.
• Develop and implement comprehensive digital marketing strategies that align with the company’s business goals.
• Plan and implement content marketing strategies to attract and engage the target audience by doing Content Marketing.
• Oversee the creation of high-quality, relevant content for blogs, social media, websites, and other digital channels.
• Stay updated with the latest trends and best practices in online marketing and measurement.
• Create and curate engaging content that drives brand awareness and engagement.

4. Brand Management:

• Enhance and maintain the company’s brand image and market positioning.
• Ensure consistent brand messaging across all marketing channels and materials.
• Define and maintain the brand’s identity, ensuring consistency across all marketing channels.
• Develop clear and compelling brand positioning and messaging that resonates with target audiences.
• Ensure all marketing materials and communications reflect the brand’s identity and values.
• Create and oversee brand communication strategies across various media, including digital, print, and social media.
• Collaborate with advertising agencies to develop creative campaigns that enhance brand awareness and engagement.
• Develop and maintain brand guidelines to ensure consistency in visual and verbal identity.
• Train internal teams and external partners on brand standards and usage.
• Stay informed about industry trends and innovations that can enhance the brand.
• Propose and implement new ideas and strategies to keep the brand relevant and competitive.

5. Relationship Management:

• Work closely with the sales team to ensure alignment between marketing and sales strategies.
• Manage relationships with external stakeholders, such as media, influencers, and partners, to promote the brand and generate leads.
• Liaise with product development and customer support teams to stay updated on product updates and customer feedback.

6. Budgeting and Reporting:

• Managing the marketing budget, ensuring effective allocation of resources to achieve goals.
• Provide regular reports on the effectiveness of marketing activities and campaigns, with recommendations for improvement.
• Prepare performance reports for management, presenting insights and recommendations.

7. Event Management:

• Organize and oversee the company’s participation in industry events, exhibitions, conferences, and product launches.
• Manage the logistics and marketing aspects of events to maximize brand exposure and lead generation.

Skills & Expertise

Marketing

Compensation & Other Benefits

• T/A, Mobile bill, Tour allowance
• Salary Review: Yearly
• Festival Bonus: 1

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

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