Brand and Communications Specialist

Sarkar Communication

Sarkar Communication

 

Sarkar Communication

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Summary

  • Vacancy: —
  • Age: 25 to 35 years
  • Location: Gaibandha
  • Salary: Negotiable
  • Experience: 1 to 3 years
  • Published: 21 Aug 2024

 

Requirements

Education

  • Bachelor/Honors

Experience

  • 1 to 3 years
  • The applicants should have experience in the following business area(s):
    IT Enabled Service

Additional Requirements

  • Age 25 to 35 years
  • Proven experience in brand management, public relations, or communications roles.
  • Strong written and verbal communication skills, with the ability to craft compelling messages and stories
  • Experience with media relations, content creation, and digital marketing.
  • Proficiency in using analytics tools and platforms to measure and report on campaign effectiveness.
  • Excellent organizational and project management skills, with the ability to handle multiple priorities and deadlines.
  • Creative thinking and problem-solving abilities, with a keen eye for detail.

Responsibilities & Context

Job Context: As a Brand and Communications Specialist, you will be a key player in shaping and maintaining the public image and voice of our organization. Your role is crucial in developing and executing strategies that enhance brand identity, manage communications, and drive engagement across multiple channels.

Key Responsibilities:

Brand Development and Management:

  • Develop and implement brand strategies that align with the company’s vision and business goals.
  • Ensure consistency in brand messaging, visual identity, and tone across all platforms and materials.
  • Monitor and analyze brand performance and market trends to refine and adjust strategies as needed.

Communications Strategy and Execution:

  • Craft and oversee the creation of compelling content for various communication channels, including press releases, newsletters, social media, and internal communications.
  • Manage public relations efforts, including media relations, press releases, and responses to media inquiries.
  • Coordinate and manage corporate events, product launches, and promotional activities.

Stakeholder Engagement:

  • Build and maintain relationships with key stakeholders, including media, industry influencers, and partners.
  • Act as the primary point of contact for media inquiries and manage relationships with external agencies and vendors.
  • Develop and maintain communication strategies for engaging internal stakeholders and employees.

Content Creation and Management:

  • Develop and execute content strategies that support brand objectives and engage target audiences.
  • Oversee the production of high-quality content, including written, visual, and multimedia materials.
  • Ensure all content is aligned with brand standards and optimized for various channels.

Market and Competitor Analysis:

  • Conduct market research to understand audience needs, preferences, and behaviors.
  • Analyze competitor activities and industry trends to identify opportunities and threats.
  • Provide insights and recommendations to inform brand strategy and communication tactics.

Analytics and Reporting:

  • Track and measure the effectiveness of brand and communication initiatives through performance metrics and analytics.
  • Prepare and present reports on brand performance, communication outcomes, and ROI to senior management.
  • Use data-driven insights to continuously improve and optimize strategies.

Work Environment:

  • You will be working in a collaborative, fast-paced environment with a focus on creativity and strategic thinking.
  • The role involves frequent interaction with internal teams, external partners, and media representatives.
  • Flexibility to adapt to changing priorities and manage various communication channels and projects
  • As a Brand and Communications Specialist, your expertise will be instrumental in defining and promoting our brand, managing communications, and driving positive engagement with both internal and external audiences. Your role will ensure that our brand message is clear, consistent, and impactful across all platforms and interactions.

Employment Status

Full Time

Job Location

Gaibandha

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