Kallol Group of Companies

Brand Manager

Kallol Group of Companies

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Summary

Vacancy: —
Location: Dhaka
Minimum Salary: Tk. 100000 (Monthly)
Experience: At least 8 years
Published: 2 May 2024

Requirements

Education

Bachelor in Business Management degree preferably in Marketing or an equal professional qualification.

Experience

At least 8 years
The applicants should have experience in the following business area(s):
Manufacturing (FMCG), Wholesale, Retail Store, Group of Companies, Watch

Additional Requirements

Work Experience:

Minimum 8 year of experience in Brand Management/ Marketing at MNC, large local company in FMCH industry
High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes.

Additional Skills Requirements:

Dynamic, creative, resourceful and result oriented
Strong functional skill, leadership capabilities and strategic mind
Meticulousness, strong sense of urgency
Excellent interpersonal and communication skills

Responsibilities & Context

Job Responsibilities:

Set long-term strategic direction for the category and brand by clear inspiring visions and brand essence.
Lead for a detailed understanding of brand performance in the market and lead the portfolio through integrated business planning, and development of the brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand /portfolio ambition.
Generate compelling consumer insights to develop winning brand strategies against the competition.
Manage innovation (or renovation) based on consumer insights that includes identifying opportunities, product conceptualization, planning and implementing launch followed by post evaluation.
Propose, control and reconcile budgets for the brand.
Keep eye on the key competitors and market scenario; Media/ Promo/ In-store/ Channels and plan the respective brand strategy to defend and drive the brand to champion.
Develop optimum pricing strategy and trade activities by monitoring retail price changes and trade marketing by competitors on a regular basis.
Monitor and analyze category performance including competitive benchmarking.
Propose optimal budgets for category & brands and ensure all investments is properly reviewed and evaluated.
To champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging.
Lead in the development of brand strategies, resulting in formulation of brand plans (ATL & BTL activities, internet marketing, product, pricing, distribution, etc)
Liaise with external associates; creative agency, media agency, activation agency and PR agencies etc. for brand activities.
Achieve agreed brand plans on a timely and effective manner for optimal results, including pre & post evaluation of all key campaigns.
To drive brand health and volume on time delivery of New Product Development projects.
Responsible for adherence to company principles and policies.

Key Measurement Index:

Achievement of the target & implementation of budget set in yearly marketing/ brand plan.
Overall profitability of assigned brand vis-à-vis target set.
Other performance indicators ranging from market shares, share of voice, brand awareness etc.
Prudent cost management ranging from product costing and support programs.
Timely execution of various marketing support programs, communications campaigns as per plan.
Creative input of all packaging, advertising & promotions concepts.
Proactive input in business related areas especially in nature of problem solving.
Ability to work, motivate, instill, propagate nature of teamwork, positive and productive spirit

Employment Status

Full Time

Job Location

Dhaka

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