Brand Manager

Full Time

Kallol Group of Companies

 

Kallol Group of Companies

Brand Manager

Kallol Group of Companies

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Summary

  • Vacancy: —
  • Location: Dhaka
  • Minimum Salary: Tk. 100000 (Monthly)
  • Experience: At least 8 years
  • Published: 2 May 2024

 

Requirements

Education

  • Bachelor in Business Management degree preferably in Marketing or an equal professional qualification.

Experience

  • At least 8 years
  • The applicants should have experience in the following business area(s):
    Manufacturing (FMCG), Wholesale, Retail Store, Group of Companies, Watch

Additional Requirements

Work Experience:

  • Minimum 8 year of experience in Brand Management/ Marketing at MNC, large local company in FMCH industry
  • High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes.

Additional Skills Requirements:

  • Dynamic, creative, resourceful and result oriented
  • Strong functional skill, leadership capabilities and strategic mind
  • Meticulousness, strong sense of urgency
  • Excellent interpersonal and communication skills

Responsibilities & Context

Job Responsibilities:

  • Set long-term strategic direction for the category and brand by clear inspiring visions and brand essence.
  • Lead for a detailed understanding of brand performance in the market and lead the portfolio through integrated business planning, and development of the brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand /portfolio ambition.
  • Generate compelling consumer insights to develop winning brand strategies against the competition.
  • Manage innovation (or renovation) based on consumer insights that includes identifying opportunities, product conceptualization, planning and implementing launch followed by post evaluation.
  • Propose, control and reconcile budgets for the brand.
  • Keep eye on the key competitors and market scenario; Media/ Promo/ In-store/ Channels and plan the respective brand strategy to defend and drive the brand to champion.
  • Develop optimum pricing strategy and trade activities by monitoring retail price changes and trade marketing by competitors on a regular basis.
  • Monitor and analyze category performance including competitive benchmarking.
  • Propose optimal budgets for category & brands and ensure all investments is properly reviewed and evaluated.
  • To champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging.
  • Lead in the development of brand strategies, resulting in formulation of brand plans (ATL & BTL activities, internet marketing, product, pricing, distribution, etc)
  • Liaise with external associates; creative agency, media agency, activation agency and PR agencies etc. for brand activities.
  • Achieve agreed brand plans on a timely and effective manner for optimal results, including pre & post evaluation of all key campaigns.
  • To drive brand health and volume on time delivery of New Product Development projects.
  • Responsible for adherence to company principles and policies.

Key Measurement Index:

  • Achievement of the target & implementation of budget set in yearly marketing/ brand plan.
  • Overall profitability of assigned brand vis-à-vis target set.
  • Other performance indicators ranging from market shares, share of voice, brand awareness etc.
  • Prudent cost management ranging from product costing and support programs.
  • Timely execution of various marketing support programs, communications campaigns as per plan.
  • Creative input of all packaging, advertising & promotions concepts.
  • Proactive input in business related areas especially in nature of problem solving.
  • Ability to work, motivate, instill, propagate nature of teamwork, positive and productive spirit

Employment Status

Full Time

Job Location

Dhaka

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