Jamuna Group
Requirements
Education
- Bachelor/Honors
- Master of Business Administration (MBA) in Marketing
Experience
- At least 5 years
- The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), Electronic Equipment/Home Appliances, Group of Companies
Additional Requirements
- Age At least 30 years
Technical Skills:
- Expert understanding of the full marketing mix (4 Ps) and branding principles.
- Strong market research, data analysis, and financial acumen (budgeting, ROI calculation, P&L management contribution).
- Proficiency in using data visualization and marketing analytics tools.
- Excellent command of written and verbal Bengali and English, suitable for corporate and mass communication.
Soft Skills & Attributes:
- Strategic Thinking- Ability to see the big picture, identify long-term opportunities, and translate them into effective brand strategies.
- Creative Mindset- Ability to inspire creative development while maintaining brand integrity.
- Communication & Leadership- Outstanding ability to communicate brand vision to all stakeholders, lead cross-functional teams, and influence decision-making at an executive level.
- Adaptability- Ability to thrive in a fast-paced, high-growth environment and respond effectively to competitive market changes.
Responsibilities & Context
Brand Strategy & Planning:
- Develop and implement comprehensive brand strategies, guidelines, and value propositions for the short and long term, ensuring alignment with Jamuna Electronics` vision (“Jamuna Products for All Needs”).
- Lead the annual brand planning process, including budget allocation, forecasting, and setting performance specifications (KPIs).
Market & Consumer Insight:
- Conduct continuous market research, competitive analysis, and consumer insight studies to identify market trends, consumer needs, competitor activities, and new product opportunities within the electronics and appliances sector.
- Translate insights into actionable marketing plans and product development recommendations.
Marketing & Communications:
- Oversee the planning and execution of integrated marketing and communication campaigns across the full marketing mix (offline: TV, print, retail/plazas, events; online: social media, e-commerce, digital advertising).
- Lead the creative development process for all advertising, packaging, and promotional materials, ensuring strict adherence to brand guidelines and a consistent brand voice.
Product & Sales Collaboration:
- Participate in the product development process, offering brand guidance on new product concepts, features, and naming.
- Collaborate with the Sales, Product Development, and R&D teams to support new product launches and ensure cohesive go-to-market strategies across all sales channels (Plazas, Dealers, Corporate, E-commerce).
- Monitor product distribution, market performance, and consumer reactions to all product lines.
Financial Management:
- Manage the Advertising & Promotion (A&P) budget, ensuring effective resource utilization and maximizing Return on Investment (ROI) for all brand-building activities.
Performance Management:
- Measure and report the performance of all marketing campaigns, assessing against established KPIs such as brand awareness, brand loyalty, market share, and sales estimates.
Workplace
Work at office
Employment Status
Full Time
Job Location
Dhaka
Company Information
Jamuna Group
Address:
Jamuna Future Park, Ka-244, Progati Sarani, Kuril, Baridhara, Dhaka-1229
Business:
As an evolving private company that has continually grown within the competitive industry in Bangladesh, Jamuna Group possesses high values, but the most crucial value of the company is its human resources. The name, Jamuna group is inseparably associated with the name of Mr. Md. Nurul Islam, an architect a pioneer ultimately an Industrial leader in the private sector. He heralded the Jamunas appearance in the arena of private industrial sector in 1974 with the mission and vision of building newly independent Bangladesh as a happy and prosperous country. Jamuna started its journey with the Jamuna Electric Manufacturing Co. Ltd in 1974 and it pioneered the manufacturing electrical accessories and fittings in Bangladesh since 1975. To maintain its competitiveness in todays globalized modern market, Jamuna introduced the best technology along with machinery and expertise in Bangladesh. Jamuna developed and expanded its enterprises of multi-dimension for diversifying its product range. In course of 34 years of operation Jamuna Group expanded into a giant dynasty of 24 large scale SBUs. From textile to real estate, Jamuna Group has diverse business interests. The Group has ventured into electrical, engineering, chemical, leather, garments and textiles- including spinning, knitting and dyeing, cosmetics, toiletries, beverages, real estate, tyre, housing, print and electronic media sectors.