Akij Venture Group
Akij Venture Group
Akij Venture Group
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Summary
- Vacancy: —
- Location: Anywhere in Bangladesh
- Experience: 6 to 7 years
- Published: 2 Jul 2024
Requirements
Education
BBA & MBA Major in Marketing from any reputed university
Experience
- 6 to 7 years
Additional Requirements
- 6 to 8 years of work experience from any reputed organization
- Proven experience as a Brand Manager or in a similar role, preferably in the FMCG sector
- Strong understanding of the powder milk market and consumer behaviour
- Excellent strategic thinking and analytical skills
Responsibilities & Context
The Brand Manager of Powder Milk will be responsible for developing, implementing, and execut- ing marketing initiatives and activities for the powder milk product line. This role involves a strong focus on market research, product development, promotional campaigns, and maintain- ing the brand’s image. This role will work closely with cross-functional teams, including sales, R&D, and operations, to ensure the brand’s success in the market.
The candidate will be responsible to :
- Develop and implement a marketing strategy to reach customers effectively, communicate the value proposition of the product to them and influence their purchase decision
- Make annual, quarterly and monthly marketing plans based on each product’s capacity and utilization
- Create and execute marketing plans for current and future products and programs
- Conduct market research to identify consumer trends, competitor strategies, and market opportunities
- Formulate marketing mix and prepare plan to increase market share and ensure sales growth for assigned brands
- Develop and execute a global marketing strategy that aligns with company goals and supports the company’s bottom line
- Use data-driven insights to adjust strategies and improve overall brand performance
Compensation & Other Benefits
Provident fund, Gratuity, Life and Medical Insurance, Leave Fare Assistance (LFA), Salary Review : Yearly, Festival Bonus : 2 yearly
Employment Status
Full Time
Job Location
Anywhere in Bangladesh