Brand Manager (Powder Milk)

Akij Venture Group

Akij Venture Group

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Summary

• Vacancy: —
• Location: Anywhere in Bangladesh
• Experience: 6 to 7 years
• Published: 2 Jul 2024

Requirements

Education

BBA & MBA Major in Marketing from any reputed university

Experience

• 6 to 7 years

Additional Requirements

• 6 to 8 years of work experience from any reputed organization
• Proven experience as a Brand Manager or in a similar role, preferably in the FMCG sector
• Strong understanding of the powder milk market and consumer behaviour
• Excellent strategic thinking and analytical skills

Responsibilities & Context

The Brand Manager of Powder Milk will be responsible for developing, implementing, and execut- ing marketing initiatives and activities for the powder milk product line. This role involves a strong focus on market research, product development, promotional campaigns, and maintain- ing the brand’s image. This role will work closely with cross-functional teams, including sales, R&D, and operations, to ensure the brand’s success in the market.

The candidate will be responsible to :

• Develop and implement a marketing strategy to reach customers effectively, communicate the value proposition of the product to them and influence their purchase decision
• Make annual, quarterly and monthly marketing plans based on each product’s capacity and utilization
• Create and execute marketing plans for current and future products and programs
• Conduct market research to identify consumer trends, competitor strategies, and market opportunities
• Formulate marketing mix and prepare plan to increase market share and ensure sales growth for assigned brands
• Develop and execute a global marketing strategy that aligns with company goals and supports the company’s bottom line
• Use data-driven insights to adjust strategies and improve overall brand performance

Compensation & Other Benefits

Provident fund, Gratuity, Life and Medical Insurance, Leave Fare Assistance (LFA), Salary Review : Yearly, Festival Bonus : 2 yearly

Employment Status

Full Time

Job Location

Anywhere in Bangladesh

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