Copywriter

US-Bangla Airlines (OTA)

US-Bangla Airlines (OTA)

Follow

Summary

• Vacancy: —
• Age: at least 25 years
• Location: Dhaka (Banani)
• Minimum Salary: Negotiable
• Experience: At least 2 years
• Published: 15 Jan 2025

Requirements

Education

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Experience

• At least 2 years
• The applicants should have experience in the following business area(s):
  Advertising Agency, Airline, Group of Companies

Additional Requirements

• Age at least 25 years

• 2–5 years of copywriting experience, preferably in an advertising or creative agency.
• Strong portfolio showcasing experience with branding and integrated campaigns.
• Excellent writing, editing, and proofreading skills.
• Familiarity with SEO and digital marketing principles is a plus.
• Ability to thrive in a fast-paced, agency-style environment.
• Strong creative thinking and storytelling skills.
• Exceptional collaboration and communication abilities.
• Attention to detail and the ability to manage multiple deadlines.
• Understanding of brand development and marketing communication strategies.

Responsibilities & Context

Firsttrip ltd. a sister concern of US-Bangla Airlines is seeking a talented Copywriter with a strong agency background to join our Brand Team. The ideal candidate will bring proven experience working in fast-paced, dynamic environments, crafting creative and impactful copy for various campaigns and platforms. This role requires someone with a deep understanding of brand storytelling and the ability to align messaging with brand guidelines while collaborating closely with cross-functional teams.

Key Responsibilities

Creative Copy Development

• Write compelling and engaging copy for integrated marketing campaigns, including digital, print, and social media.
• Develop taglines, slogans, and brand messaging that resonate with target audiences.
• Produce long-form and short-form content tailored to different channels and objectives.

Agency-Level Collaboration

• Leverage prior agency experience to contribute to the ideation and execution of high-quality creative campaigns.
• Collaborate with creative directors, designers, and external agency partners to ensure cohesive messaging and innovative concepts.

Brand Alignment

• Work under the Brand Team to ensure all content adheres to brand tone, voice, and identity guidelines.
• Assist in developing brand playbooks and communication strategies.

Content Optimization

• Edit and proofread content to ensure clarity, consistency, and alignment with campaign goals.
• Incorporate SEO best practices and performance metrics into digital copy where relevant.

Research and Insights

• Conduct research on industry trends, target audiences, and competitor strategies to craft relevant and impactful content.
• Present insights to the brand team and incorporate feedback to refine messaging.

Project Execution

• Handle multiple projects simultaneously, meeting tight deadlines and maintaining high-quality output.
• Participate in brainstorming sessions and contribute fresh ideas to drive brand innovation.

Compensation & Other Benefits

• Insurance, Weekly 2 holidays
• Salary Review: Yearly
• Lunch Facilities: Full Subsidize
• Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Banani)

Source link