Edison Technologies Limited

Summary

Vacancy: —
Location: Dhaka
Experience: At least 5 years
Published: 14 May 2025

Requirements

Education

Bachelor/Honors, Masters

Experience

At least 5 years
The applicants should have experience in the following business area(s):
Group of Companies, Automobile

Responsibilities & Context

Position Overview:

We are seeking a dynamic and experienced Digital & BTL Marketing Specialist to lead our integrated marketing efforts. The ideal candidate will develop and execute innovative digital strategies across multiple platforms, manage on-ground BTL activities, and collaborate cross-functionally to drive brand visibility and customer engagement.

Key Responsibilities:

Develop, implement, and optimize comprehensive digital marketing strategies across channels, including Google Ads, Meta (Facebook/Instagram), YouTube, and others.

Manage SEO/SEM campaigns, content marketing, email marketing, affiliate programs, and remarketing initiatives.

Plan and oversee paid media budgets, focusing on maximizing ROI and minimizing Customer Acquisition Cost (CAC).

Track, analyze, and report campaign performance metrics; continuously optimize campaigns through A/B testing and data-driven insights.

Enhance website traffic, performance, and conversion rates through Conversion Rate Optimization (CRO).

Construct customer journeys and lead-nurturing funnels utilizing marketing automation tools.

Strategize and execute BTL campaigns such as roadshows, test ride events, showroom activations, and pop-up events.

Manage vendor relationships for event logistics, merchandising, sampling, and collateral printing.

Collaborate with sales and dealer teams to boost footfall through regional initiatives and promotional offers.

Ensure brand consistency across all BTL communications and materials.

Measure ROI of BTL campaigns and refine grassroots tactics to enhance lead generation.

Maintain detailed records of campaign performance, consumer feedback, and lead outcomes.

Stay informed on industry trends, competitor strategies, and emerging digital channels.

Skills & Expertise

BTL Marketing

Degital Marketing

Marketing analytics

SEO and Google ads

Compensation & Other Benefits

Tour allowance, Mobile bill, Weekly 2 holidays
Lunch Facilities: Partially Subsidize
Salary Review: Yearly
Festival Bonus: 2

Employment Status

Full Time

Job Location

Dhaka

Source link

To apply for this job email your details to admin@chakricircular.com