Deputy Manager, Visual Merchandising – Marketing

Apex Footwear Limited

Summary

• Vacancy: 1
• Location: Dhaka (GULSHAN 1)
• Salary: Negotiable
• Experience: At least 6 years
• Published: 26 May 2025

Requirements

Education

• Bachelor of Arts (BA) in Fine Arts

Experience

• At least 6 years
• The applicants should have experience in the following business area(s):
  Manufacturing (FMCG), Wholesale, Retail Store, Tannery/Footwear

Additional Requirements

• Working knowledge of visual product display and implementation
• Strong multitasking, organizational, and prioritization skills under stressful and high-pressure situations.
• Ability to adapt to last minute changes, then conceive and implement practical solutions.
• Proven ability to thrive in a collaborative and cross-functional team setting.
• Action Oriented & Results Driven
• Collaborates
• Communicates Effectively
• Customer Focus
• Being Resilient
• Instills Trust

Responsibilities & Context

• Lead the creation and implementation of comprehensive visual merchandising strategies aligned with Apex’s brand vision and retail objectives.
• Develop zonal-based VM strategies tailored to diverse store formats and tiers (Category A/B/C), considering regional variations and customer demographics.
• Define and design creative visual concepts to attract and engage customers through in-store communication, window displays, and façade executions that connect seamlessly with the customer journey.
• Translate seasonal brand campaigns into immersive and cohesive retail experiences via window displays, navigation systems, and category-led storytelling.
• Ensure seamless integration between ATL/BTL campaigns and in-store visual assets for unified brand messaging.
• Oversee end-to-end execution of in-store elements including window displays, signage, mannequin clusters, floor fixtures, and overall store ambiance.
• Make effective use of available space and resources including windows, floor space, entry points, mannequins, wall fixtures, trial rooms, and display tables across all departments.
• Design POP (Point of Purchase) and visual display guidelines for all brand formats, ensuring consistency and premium execution across locations.
• Collaborate closely with the brand team, retail operations, and product teams to ensure VM deliverables align with the commercial calendar and retail promotions.
• Support and execute visual merchandising at events and activations organized by Marketing, PM, or Sales teams.
• Govern the full production lifecycle of all VM elements—from concept briefing to vendor coordination and final in-store execution—ensuring brand standard compliance and production quality.
• Plan, manage, and optimize the execution timeline and logistics for seasonal rollouts and new store openings.
• Plan and manage the visual merchandising budget with a focus on cost-efficiency and impact.
• Track and evaluate ROI for major VM initiatives and campaigns, using store performance data and shopper behavior insights to improve effectiveness.

Skills & Expertise

Visual Merchandising

Compensation & Other Benefits

• Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Industry-standard compensation package

• Contributory Provident fund
• Life Insurance (Accidental and Hospitalization)
• Pick & Drop Facility
• Discounts in hospitals & diagnostic centers
• Daycare service

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (GULSHAN 1)

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