DGM/GM-(Head of Brand & Marketing)

Rupayan City Uttara

 

Rupayan City Uttara

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Summary

• Vacancy: 1
• Age: 36 to 45 years
• Location: Dhaka (Uttara Sector 12)
• Salary: Negotiable
• Experience: 14 to 20 years
• Published: 24 Dec 2024

 

Requirements

Education

• Master of Business Administration (MBA) in Marketing

Experience

• 14 to 20 years
• The applicants should have experience in the following business area(s):
  Advertising Agency, Newspaper/Magazine, Real Estate, Group of Companies, Developer

Additional Requirements

• Age 36 to 45 years

Skills & Competencies:

• Strong leadership and team management skills.
• Exceptional communication, presentation, and interpersonal abilities.
• Expertise in digital marketing tools and platforms.
• Analytical mindset with experience in data-driven decision-making.
• Ability to work in a fast-paced, dynamic environment.

Key Performance Indicators (KPIs):

• Growth in brand awareness and customer engagement metrics.
• ROI on marketing campaigns.
• Increased traffic and conversions across digital platforms.
• Team performance and satisfaction levels.

Responsibilities & Context

The Head of Brand & Marketing will be responsible for defining, leading, and executing the overall brand and marketing strategy to elevate brand awareness, drive customer engagement, and achieve business growth. This role will oversee all branding, communication, and marketing efforts across digital and traditional platforms, ensuring alignment with the organization’s vision and goals.

• Design strategies for all Marketing teams including Branding, Digital marketing, Advertising, Communications and Creative.
• Build, manage, and mentor a high-performing marketing and branding team.
• Position the brand effectively in the marketplace to differentiate it from competitors.
• Lead the planning, execution, and measurement of multi-channel marketing campaigns.
• Analyze consumer behavior and determine customer personas.
• Identify opportunities to reach new market segments and expand market share.
• Prepare and execute necessary promotions, offers and engagement activities to ensure product sales.
• Coordinate sales and marketing efforts to boost brand awareness.
• Participate in the quarterly and annual planning of company objectives.
• Oversee the digital marketing efforts, including SEO, SEM, social media, email, and content marketing.
• Ensure qualified lead, call center actions & proper data management.
• Ensure proper vendor and agency communications for sustainable and effective results.
• Develop and execute PR strategies to enhance brand reputation and visibility.
• Any other task assigned by Supervisor/Management related to role.

Skills & Expertise

ATL Marketing

Brand Planning/ Development

BTL Marketing

CRM Software

Digital Marketing

Marketing Campaigns

Marketing Strategy

Negotiation Skills

Team Leading

Compensation & Other Benefits

• T/A, Mobile bill, Performance bonus, Tour allowance
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Gender

Only Male

Job Location

Dhaka (Uttara Sector 12)

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