Digital Marketer (SEO Specialist)

Prachin Bangla Ltd.

Prachin Bangla Ltd.

 

Prachin Bangla Ltd.

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Summary

  • Vacancy: —
  • Location: Chattogram (Halishahar)
  • Salary: Negotiable
  • Experience: At least 3 years
  • Published: 28 Apr 2025

 

Requirements

Experience

  • At least 3 years
  • The applicants should have experience in the following business area(s):
    E-commerce

Additional Requirements

What We’re Looking For:

  • Minimum 3 years of proven experience in managing Meta and Google Ads campaigns.
  • Strong command of technical SEO, content strategy, and local SEO execution.
  • Hands-on expertise with tools such as SEMrush, Ahrefs, GA4, Tag Manager, and CMS platforms (e.g., WordPress).
  • Excellent communication skills in both Bangla and English.
  • Certifications in Google Ads, Meta Blueprint, or similar (preferred but not mandatory).
  • A data-driven mindset with a passion for testing, learning, and scaling.

Responsibilities & Context

1. Paid Advertising (Meta & Google Ads)

  • Develop, launch, and optimize high-converting campaigns across Meta platforms (Facebook, Instagram).
  • Manage full-funnel Google Ads (Search, Display, Shopping) with advanced keyword targeting and smart bidding.
  • Leverage retargeting, lookalike audiences, and A/B testing to boost engagement and conversions.
  • Strategically allocate and monitor ad budgets to maximize ROI and meet defined KPIs.

2. Search Engine Optimization (SEO)

  • Perform technical SEO audits and resolve issues related to crawling, indexing, site architecture, and duplicate content.
  • Improve Core Web Vitals, site speed, and mobile usability to meet modern SEO standards.
  • Execute robust local SEO tactics (GMB, NAP citations, local link-building) to enhance regional visibility in Chattogram.
  • Optimize on-page elements (title tags, meta descriptions, headers) and implement schema markup for enhanced search appearance.
  • Build strategic backlinks and explore influencer or affiliate collaborations.

3. Analytics & Performance Optimization

  • Track and analyze digital performance using GA4, Google Tag Manager, and Google Search Console.
  • Create and monitor custom events, goals, and conversion funnels to guide campaign optimization.
  • Deliver actionable insights and pivot strategies to improve conversion rates and reduce cost-per-acquisition.

4. Social Media & Engagement

  • Collaborate with content teams to boost engagement and visibility across Facebook and Instagram.
  • Utilize audience insights to adjust creative strategies and improve ad targeting.

Skills & Expertise

ahrefs

Google Ads

Local SEO

Meta Marketing

SEMRUSH

SEO and Digital Marketing

Social Media Marketing

Technical SEO

Compensation & Other Benefits

  • Festival Bonus: 2
  • Competitive Salary + Performance Bonuses
  • As per company policy

Workplace

Work at office

Employment Status

Full Time

Job Location

Chattogram (Halishahar)

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To apply for this job email your details to admin@chakricircular.com