Digital Marketing/Branding Executive

AL HASANAIN

AL HASANAIN

AL HASANAIN

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Summary

  • Vacancy: 2
  • Age: 20 to 35 years
  • Location: Chattogram
  • Salary: Negotiable
  • Experience: 1 to 3 years
  • Published: 26 Oct 2024

Requirements

Education

  • Bachelor/Honors, Masters

    Experience

    • 1 to 3 years
    • The applicants should have experience in the following business area(s):
      Web Media/Blog, School, Kindergarten, Madrasa

    Additional Requirements

    • Age 20 to 35 years
    • (1 – 3) years of experience in marketing, preferably in the educational sector, with a focus on brand management.

    • Excellent communication skills in both Bengali and English.

    • Make regular video content and go live on social media channels.

    • Writing various blogs, creating content for our Facebook, Instagram & Linkedin page.

    • Strong understanding of Digital marketing tools and platforms (e.g., Adobe Software’s, Facebook Ads, Facebook Marketing, Linkedin, Instagram, SEO, etc).

    • Experience with traditional marketing channels (billboards, print, radio, TV) and public relations.

    • Capable of handling the situation in favor of the brand.

    • Analytical mindset with experience in data-driven decision-making.

    • Creative thinking, leadership abilities, and a collaborative approach to teamwork.

    • The applicants should have experience in the following business area(s):Educational Institute, Digital Marketing Service Company, Web Media/Blog

    Responsibilities & Context

    We are seeking a dynamic and strategic Marketing and Brand Executive to spearhead the marketing efforts of our emerging educational institute in Bangladesh. The ideal candidate will have a deep understanding of the Bangladeshi educational landscape, the needs of students and parents, and the nuances of both digital and traditional marketing. This role requires someone who is innovative, data-driven, and passionate about building a strong brand that resonates with the educational goals of students across the country. 

    Key Responsibilities:

    Brand Development and Management:

    • Build and maintain a strong, consistent brand identity for the institute across all platforms and communications.

    • Develop a comprehensive brand strategy that positions the institute as a leading educational institution in Chattogram.

    • Ensure brand guidelines are followed in all marketing efforts, both online and offline.

    • Monitor and analyze brand perception and take necessary actions to improve it.

    Marketing Strategy and Execution:

    • Design, implement, and oversee the institute’s overall marketing strategy, focusing on student recruitment, parent engagement, and community building.

    • Lead digital marketing campaigns across social media, search engines, email, and other relevant channels to generate awareness and drive student enrollment.

    • Plan and manage content creation, including blog posts, podcasts, videos, newsletters, interviews and promotional materials.

    • Collaborate with academic departments to develop targeted marketing campaigns for specific programs.

    Market Research and Analysis:

    • Conduct market research to understand the needs and preferences of potential students and parents in Bangladesh.

    • Analyze competitors and trends in the educational sector, identifying opportunities for the institute to stand out.

    • Monitor and report on the performance of marketing campaigns using data analytics tools, adjusting strategies as needed to meet enrollment targets.   

    Partnership and Relationship Management:

    • Establish and maintain relationships with key stakeholders, including schools, student communities, and industry partners.

    • Develop and manage partnerships with educational influencers, media, and advertising agencies to enhance the institute’s visibility and reach.

    • Organize and participate in educational fairs, exhibitions, and community events to promote the institute.

    Budget and Resource Management:

    • Manage the marketing budget effectively, ensuring optimal allocation of resources across different channels.

    • Lead and mentor a small marketing team, providing direction and guidance to achieve the institute’s marketing goals.

    Skills & Expertise

    Adobe suite

    Brand Marketing

    Brand Planning/ Development

    Digital Marketing

    Facebook Live Presenter

    Graphic Design and Digital Content Creation

    Media and communication

    Social Media Marketing (SMM)

    Compensation & Other Benefits

    • Mobile bill, Performance bonus
    • Lunch Facilities: Full Subsidize
    • Salary Review: Yearly
    • Sunnah Based Islamic Environment

    Workplace

    Work at office

    Employment Status

    Full Time

    Gender

    Only Male

    Job Location

    Chattogram

    Source link

    To apply for this job email your details to admin@chakricircular.com