Digital Marketing Manager

SOFTEKO

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Summary

• Vacancy: 1
• Age: 30 to 45 years
• Location: Dhaka (Dhanmondi 27)
• Salary: Negotiable
• Experience: 5 to 7 years
• Published: 20 May 2024

Requirements

Education

• Bachelor of Business Administration (BBA) in Marketing

Experience

• 5 to 7 years
• The applicants should have experience in the following business area(s):
  Software Company, IT Enabled Service

Additional Requirements

• Age 30 to 45 years

• Strong Verbal Skills.
• Proficiency in English.
• Must have a creative and result-oriented mindset.
• Proper interpersonal skills, energy, and ability to work under pressure.

Key Qualifications

• Strong understanding of Branding / Brand Promotion.
• Needs a strong grasp of developing and managing sales funnels.
• Ability to plan and implement marketing campaigns successfully.
• Skilled in Facebook Marketing and other social media platforms.
• Capable of creating strategies to increase audience awareness.
• Must be skilled in using Social Media Analytics Tools.
• Basic graphic design skills to create appealing content.
• Should have the ability to make data-driven decisions.
• Must have a portfolio showcasing previous work

Responsibilities & Context

• Design social media strategies to achieve marketing targets.
• Generating engaging and relevant content for various digital channels including website, blog, social media, email newsletters, etc.
• Implement branding strategies that effectively communicate the product’s/company’s value and uniqueness to the target audience.
• Design and optimize the sales funnel to enhance customer acquisition, engagement, and retention.
• Collaborate with the product team to align marketing strategies with business objectives.
• Plan and execute comprehensive digital marketing campaigns across various social media platforms.
• Monitor campaign performance and adjust strategies as needed to ensure maximum effectiveness and ROI.
• Ensure all content is on-brand and contributes to the company’s overall marketing objectives.
• Analyze marketing data to make informed decisions that enhance campaign performance and overall marketing strategies.
• Test different approaches and use data insights to optimize marketing efforts continuously.
• Manage the marketing budget to ensure optimal allocation of resources across campaigns and platforms.
• Stay updated on the latest trends and best practices in digital marketing, especially within the educational technology sector.

Skills & Expertise

Digital Marketing

Digital Marketing Executive

Marketing

Skilled in digital marketing

Compensation & Other Benefits

• Weekly 2 holidays, Performance bonus
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team.
• Career growth and professional development opportunities.
• Friendly and inclusive work environment.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Dhanmondi 27)

Job Highlights

We seek a Digital Marketing Manager with 5+ years of experience in branding, content creation, and campaign execution. Must be skilled in social media strategy, analytics, and sales funnel optimization.

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