Digital Marketing Manager

Bangladesh Global

Bangladesh Global

 

Bangladesh Global

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Summary

  • Vacancy: —
  • Age: 30 to 40 years
  • Location: Dhaka
  • Salary: Negotiable
  • Experience: 2 to 5 years
  • Published: 21 Aug 2024

 

Requirements

Education

  • Bachelor of Business Administration (BBA) in Marketing

Experience

  • 2 to 5 years
  • The applicants should have experience in the following business area(s):
    Online Newspaper/ News Portal

Additional Requirements

  • Age 30 to 40 years

Skills & Expertise Copy writing/ Script Writing, Digital Marketing (Social Media Marketing), Email Marketing, Facebook ads, Google Marketing, LinkedIn Marketing, Media Planning/ Media Buying

Responsibilities & Context

  • Strategic & winning digital marketing plan development.
  • Drive traffic to company pages to websites.
  • Forecast marketing campaign growth and ROI calculation.
  • Manage email and social media marketing.
  • Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budgets, developing and revising ideas, and implementing projects.
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

Digital Strategy Development:

  • Develop, implement, and manage digital marketing campaigns that promote the company’s products and services.
  • Create a comprehensive digital marketing strategy that aligns with the company’s goals and objectives.
  • Conduct market research and analysis to identify trends and opportunities in the digital landscape.

Content Creation and Management:

  • Oversee the creation of engaging and high-quality digital content, including blog posts, social media updates, email newsletters, and website copy.
  • Collaborate with the content, design, and product teams to ensure cohesive messaging across all digital platforms.

SEO and SEM:

  • Optimize website content and structure for search engines (SEO) to improve organic search rankings.
  • Manage and optimize pay-per-click (PPC) campaigns (SEM) to drive targeted traffic and conversions.
  • Perform keyword research and develop strategies to improve search engine visibility.

Social Media Marketing:

  • Develop and execute social media strategies to increase brand awareness and engagement across platforms like Facebook, Instagram, YouTube, LinkedIn, TikTok, and others.
  • Monitor social media trends and analyze the effectiveness of social media campaigns using analytics tools

Email Marketing:

  • Create and manage email marketing campaigns, including the design, content, segmentation, and analysis of email performance.
  • Develop strategies to grow the email subscriber list and improve email engagement rates.
  • Analyze data to gain insights and make data-driven decisions to optimize campaigns and improve ROI.

Paid Advertising:

  • Manage and optimize online advertising campaigns across platforms like Google Ads, Facebook Ads, YouTube Ads, and other digital advertising channels.
  • Develop and test ad creatives, targeting options, and bidding strategies to maximize the effectiveness of paid campaigns.

Employment Status

Full Time

Job Location

Dhaka

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