Digital Marketing Manager

CM International Immigration Service Ltd.

CM International Immigration Service Ltd.

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Summary

• Vacancy: 01
• Age: 30 to 40 years
• Location: Dhaka
• Maximum Salary: Negotiable
• Experience: At least 5 years
• Published: 23 Dec 2024

Requirements

Education

• Master of Business Administration (MBA)

Experience

• At least 5 years
• The applicants should have experience in the following business area(s):
  Multinational Companies, Consulting Firms, Agro based firms (incl. Agro Processing/Seed/GM), Immigration and Education Consultancy Service, Overseas Companies, Group of Companies

Additional Requirements

• Age 30 to 40 years

Responsibilities & Context

Developing Digital Marketing Strategies:

• Creating and implementing online marketing strategies to increase brand visibility, website traffic, and sales.
• Defining key performance indicators (KPIs) and goals for digital campaigns.

Content Creation and Management:

• Overseeing content development for websites, blogs, social media, and other digital platforms.
• Ensuring that content is engaging, relevant, and optimized for SEO.
• Collaborating with content creators, designers, and other team members.

Social Media Marketing:

• Developing and executing social media campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
• Managing community engagement and responding to customer inquiries on social media.
• Analyzing social media metrics and adjusting strategies to improve performance.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

• Managing on-page and off-page SEO to improve organic search rankings and visibility.
• Coordinating SEM campaigns, including Google Ads and paid search strategies.

Email Marketing:

• Designing and executing email marketing campaigns, including newsletters and promotional emails.
• Segmenting email lists and optimizing campaigns for conversions.

Paid Advertising Management:

• Overseeing paid digital advertising campaigns (Google Ads, Facebook Ads, etc.).
• Managing budgets, optimizing ad performance, and ensuring return on investment (ROI).

Analytics and Reporting:

• Using tools like Google Analytics, SEMrush, and other data platforms to track website performance, user behavior, and campaign results.
• Providing regular reports on campaign performance and making data-driven adjustments to strategies.

Brand Monitoring and Reputation Management:

• Monitoring online reviews, comments, and mentions of the brand.
• Managing the brand’s online reputation by responding to negative feedback and promoting positive customer experiences.

Team Leadership and Collaboration:

• Leading a team of digital marketers, designers, content creators, and other professionals.
• Coordinating with other departments like sales, customer service, and product teams to align marketing strategies with business objectives.

Market Research:

• Analyzing competitor strategies, industry trends, and consumer behavior to inform digital marketing tactics.
• Identifying new opportunities for growth and innovation in digital marketing.

Budgeting and Resource Allocation:

• Managing the budget for digital marketing initiatives.
• Allocating resources effectively to maximize ROI on digital marketing campaigns.

A/B Testing and Optimization:

• Conducting A/B testing for different digital marketing tactics (emails, ads, landing pages) to improve performance and engagement.
• Continuously optimizing campaigns for better results.

Skills & Expertise

Content writing

Digital Marketing

Digital Marketing (Social Media Marketing)

Graphic Designer

SEO and Digital Marketing

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

Job Highlights

Digital Marketing and Graphics Design

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