Digital Marketing Manager

Banglay IELTS & Immigration Center

Banglay IELTS & Immigration Center

 

Banglay IELTS & Immigration Center

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Summary

  • Vacancy: 1
  • Age: 32 to 35 years
  • Location: Dhaka
  • Salary: Negotiable
  • Experience: 2 to 3 years
  • Published: 22 Jan 2025

 

Requirements

Education

  • Bachelor/Honors, Diploma

Experience

  • 2 to 3 years
  • The applicants should have experience in the following business area(s):
    Training Institutes, Coaching Center

Additional Requirements

  • Age 32 to 35 years

Responsibilities & Context

  • 1. Strategy Development and Execution: – Develop and implement comprehensive digital marketing strategies to achieve business goals. – Conduct market research and competitor analysis to identify opportunities for growth. – Set measurable goals and KPIs for campaigns.
  • 2. Content and Campaign Management: – Plan and oversee online campaigns across channels such as social media, email, SEO, SEM, and display advertising. – Create, curate, and manage engaging content for websites, blogs, and social media platforms. – Collaborate with content creators, graphic designers, and video producers to align messaging with brand voice.
  • 3. Search Engine Optimization (SEO): – Optimize website content, structure, and metadata to improve organic search rankings. – Conduct keyword research and implement SEO best practices.
  • 4. Search Engine Marketing (SEM) and Paid Ads: – Manage paid ad campaigns on platforms like Google Ads, Facebook Ads, LinkedIn, and others. – Monitor ad budgets, analyze performance, and optimize for ROI.
  • 5. Social Media Management: – Develop and execute social media strategies to increase brand awareness and engagement. – Monitor trends and audience behavior on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • 6. Email Marketing: – Design and execute email marketing campaigns for lead nurturing, customer engagement, and retention. – Monitor email performance metrics (open rates, click-through rates, etc.) and optimize campaigns.
  • 7. Analytics and Reporting: – Track, measure, and report the performance of all digital marketing campaigns. – Use analytics tools like Google Analytics, SEMrush, and social media insights to make data-driven decisions.
  • 8. Team Collaboration: – Coordinate with sales, product, and other departments to align marketing efforts with business objectives. – Manage and guide junior marketers or freelancers, if applicable.
  • 9. Website and UX Optimization: – Collaborate with developers and designers to enhance website usability, speed, and mobile responsiveness. – A/B test landing pages and CTAs to improve conversion rates.
  • 10. Customer Engagement and Retention: – Develop strategies for engaging with and retaining customers through loyalty programs, surveys, and personalized experiences. – Monitor online reviews and reputation management.
  • 11. Staying Updated: – Keep up-to-date with the latest trends, tools, and best practices in digital marketing. – Experiment with emerging platforms and technologies to stay ahead of competitors.
  • 12. Budget Management: – Plan and manage the digital marketing budget efficiently. – Ensure cost-effective campaigns without compromising quality or results

Skills & Expertise

Digital Marketing

Digital Marketing (Social Media Marketing)

Marketing

Workplace

Work at office

Employment Status

Full Time

Gender

Only Male

Job Location

Dhaka

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To apply for this job email your details to admin@chakricircular.com