Digital Marketing Manager

MoMagic Bangladesh ltd

MoMagic Bangladesh ltd

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Summary

• Vacancy: 01
• Age: 22 to 28 years
• Location: Dhaka (Tejgaon Industrial Area)
• Salary: Tk. 80000 – 120000 (Monthly)
• Experience: At least 5 years
• Published: 24 Apr 2025

Requirements

Education

• Bachelor of Business Administration (BBA) in Marketing, Bachelor of Science (BSc) in Computer Science

• BRAC University,East West University,North South University,Southeast University,University of Dhaka students will get preference

Experience

• At least 5 years
• The applicants should have experience in the following business area(s):
  IT Enabled Service

Additional Requirements

• Age 22 to 28 years

Responsibilities & Context

Digital Marketing Strategy & Campaigns

• Plan, execute, and optimize integrated digital campaigns across Meta, Google, display, and programmatic channels.
• Manage ad spend, targeting, A/B testing, and performance reporting for all running campaigns.
• Utilize AI tools (e.g., ChatGPT, AdCreative.ai, Jasper) to boost content creation and campaign productivity.

Platform Monetization & Traffic Growth

• Lead user acquisition and engagement strategies across owned platforms and apps.
• Drive monetization across display ads, subscription funnels, and affiliate marketing channels.
• Set and track goals for user growth, active users, ARPU, and churn.

Analytics, KPI, and Data-Driven Marketing

• Own marketing dashboards and performance analytics: CAC, LTV, CTR, ROAS, bounce rates, funnel drop-offs, etc.
• Leverage tools like Google Analytics 4, Hotjar, Mixpanel, or Power BI to derive actionable insights.
• Use first-party data and behavioral analytics for segmentation, retargeting, and predictive marketing.

Content & Platform Oversight

• Oversee CMS operations, push notifications, banners, store listings, and digital content accuracy.
• Collaborate with tech/product teams for content rollout, landing pages, and conversion optimization.

Affiliate & Partnership Marketing

• Design and manage affiliate partnerships for traffic growth.
• Tiktok influencer affiliation program design.
• Track and analyze partner performance to ensure profitable acquisition.

Growth Marketing & AI Integration

• Test and scale martech and AI-driven tools for automation, personalization, and user journey optimization.
• Run growth experiments to continuously refine campaign efficiency and retention.

Leadership & Collaboration

• Work cross-functionally with tech, product, design, and business teams.
• Train internal teams on marketing tools and analytics dashboards.

Skills & Expertise

Analytical Skill

Creative Thinking and Multitasking

Data Management and Analysis

Digital Marketing

Google Ads

GTM

Meta Marketing

Performance Management.

Search Engine Optimization (SEO)

SMS Marketing

Compensation & Other Benefits

• Mobile bill, Medical allowance, Profit share, Weekly 2 holidays
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Tejgaon Industrial Area)

Job Highlights

MoMagic is seeking a research-driven, tech-savvy Digital Marketing Manager who can lead with insight and scale with innovation. This role blends marketing strategy, platform growth, AI-driven experimentation, and monetization management into one powerhouse position. You will own digital growth, traffic, and revenue, overseeing all marketing channels, campaign execution, and platform performance-with direct reporting to the CEO.

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