Digital Marketing Professional & Social Media Expertise

SkyBuyBD

 

SkyBuyBD

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Summary

• Vacancy: 1
• Age: at least 25 years
• Location: Dhaka (Dhanmondi)
• Salary: Tk. 30000 – 40000 (Monthly)
• Experience: At least 2 years
• Published: 1 Jan 2025

 

Requirements

Education

• Bachelor/Honors

Professional Certifications:

• Recognized certifications related to the job role, e.g.,
• Digital Marketing: Google Ads Certification, Facebook Blueprint Certification.
• Other Fields: PMP (Project Management Professional), CPA (Certified Public Accountant), etc.

Training:

• Specialized training programs, workshops, or courses, e.g.,
• Advanced Social Media Marketing.
• SEO Optimization Training.
• Any job-relevant technical or management training.

Experience

• At least 2 years
• The applicants should have experience in the following business area(s):
  Importer, E-commerce

Additional Requirements

• Age at least 25 years

Responsibilities & Context

Facebook Marketing:

Ad Campaign Types:

• Carousel Ads (Multi-image ads).
• Video Ads.
• Lead Generation Ads.
• Dynamic Ads (for retargeting specific products).
• Collection Ads.
• Instant Experience Ads (formerly Canvas Ads).

Audience Targeting:

• Custom Audiences (based on website visitors, email lists, etc.)
• Lookalike Audiences.
• Interest and Behavior-Based Targeting.
• Geo-targeting and Demographic Segmentation.

Facebook Pixel & Tracking:

• Event tracking (e.g., Add to Cart, Purchase, Lead).
• Server-side tracking for enhanced data accuracy.

Ad Optimization & Scaling:

• Split testing (A/B Testing) for creative and audience optimization.
• Campaign Budget Optimization (CBO).
• Scaling successful campaigns while maintaining ROAS.

Content Strategy:

• Developing engaging ad copy and visuals.
• Video storytelling for Facebook ads.
• Creating thumb-stopping content for feeds and stories.

Analytics and Reporting:

• Using Facebook Ads Manager and Business Suite.
• Analyzing metrics like CTR, ROAS, CPM, and CPC.
• Reporting performance insights and strategies for improvement.

E-commerce-Specific Skills:

• Setting up and managing Facebook Shops.
• Catalog management for Dynamic Ads.
• Product tagging in posts and ads.

Advanced Techniques:

• Retargeting campaigns based on Pixel data.
• Multi-channel funnel tracking using UTM parameters.
• Seasonal and trend-based campaign planning.

YouTube Marketing:

Ad Campaign Types:

• True View Ads (In-stream and Discovery).
• Non-skippable In-stream Ads.
• Bumper Ads (6-second videos).
• Overlay Ads.
• Display Ads.

Content Creation:

• Scriptwriting and storytelling tailored to YouTube.
• Using SEO-optimized titles, descriptions, and tags.

Audience Targeting:

• Google Ads integration for targeting.
• Custom Intent and Affinity Audiences.
• Geo-targeting, demographics, and device-based targeting.
• Retargeting viewers and website visitors.

SEO for YouTube:

• Keyword research for video titles and descriptions.
• Tag optimization to boost discoverability.
• Optimizing video metadata for better ranking in search results.

Ad Optimization & Analytics:

• Analyzing watch time, engagement, and audience retention data.
• Improving ad placement for better performance.
• Using Google Ads to monitor campaign KPIs like CTR, CPV, and view rates.

Monetization and Growth:

• Building channel subscriptions organically through content.
• Collaborating with influencers and creators for cross-promotion.
• Using community posts and live streams for engagement.

Skills & Expertise

Digital Marketing (Social Media Marketing)

Compensation & Other Benefits

• Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Gender

Only Male

Job Location

Dhaka (Dhanmondi)

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