Digital Marketing Specialist

Requirements

Education

  • Diploma
  • Bachelor/Honors
  • Higher Secondary
  • Daffodil International University,Bangladesh University of Engineering and Technology,University of Dhaka,Chittagong University of Engineering and Technology,Khulna University of Engineering and Technology students will get preference

Experience

    • 2 to 6 years
  • The applicants should have experience in the following business area(s): Advertising Agency, Advertising Technology (AdTech) Startup, Developer, E-commerce, E-commerce Startup, F-commerce, Software Company

Additional Requirements

  • Age 25 to 45 years
  • Only Male
  • Minimum 2 years of proven experience in Digital Marketing and E-Commerce Management.
  • Strong expertise in WordPress & WooCommerce website management, maintenance, and troubleshooting.
  • Hands-on experience with Facebook Ads, Instagram Ads, Google Ads, and TikTok Ads.
  • Strong knowledge of SEO, including On-Page, Off-Page, and Technical SEO.
  • Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion Tracking.
  • Ability to analyze campaign performance and optimize for better ROAS and conversions.
  • Experience managing eCommerce websites, products, categories, and inventory.
  • Basic knowledge of photo and video editing for digital marketing creatives.
  • Strong problem-solving, communication, and analytical skills.
  • Ability to work independently and take ownership of website and digital marketing operations.
  • Must provide portfolio, previous work samples, or case studies demonstrating relevant experience.
  • Candidates with only WordPress skills or only Digital Marketing skills should not apply.

Responsibilities & Context

  • Manage, maintain, and optimize the company’s WordPress & WooCommerce website.
  • Upload and manage products, categories, pricing, inventory, and website content.
  • Troubleshoot website issues and ensure smooth website performance and security.
  • Plan, execute, and optimize advertising campaigns on Facebook, Instagram, Google, and TikTok.
  • Set up and manage Meta Pixel, TikTok Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
  • Conduct keyword research and implement SEO strategies to improve organic rankings and website traffic.
  • Monitor, analyze, and report website and advertising performance using analytics tools.
  • Optimize conversion rates and improve overall eCommerce sales performance.
  • Create and edit marketing creatives, including product images, banners, and short promotional videos when required.
  • Stay updated with the latest digital marketing, SEO, advertising, and eCommerce trends.
  • Independently manage the company’s eCommerce website and digital marketing activities to achieve sales and growth targets.