Digital Marketing Specialist

City Dokan

 

City Dokan

Follow

Summary

• Vacancy: 5
• Age: 24 to 30 years
• Location: Dhaka (Mohakhali)
• Salary: Tk. 13000 – 18000 (Monthly)
• Experience: 1 to 2 years
• Published: 21 Aug 2024

 

Requirements

Education

• Bachelor/Honors

Experience

• 1 to 2 years
• The applicants should have experience in the following business area(s):
  Telecommunication, E-commerce, E-commerce Startup, F-commerce
• Freshers are also encouraged to apply.

Additional Requirements

• Age 24 to 30 years

• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, Mail chimp.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.- Creative thinking and problem-solving skills.
• Time management and organizational skills to manage multiple tasks and deadlines effectively.
• Knowledge of SEO best practices and industry trends.
• Familiarity with website development and design principles.
• Customer service orientation and relationship-building skills.
• Adaptability and willingness to learn and stay updated on digital marketing trends and technologies.

Responsibilities & Context

Local SEO Services:

• Google My Business Optimization: Optimize clients’ Google My Business profiles to improve visibility and search rankings.
• Local Citation Building: Build and manage local citations across relevant directories to enhance local search presence.
• Local Content Creation: Develop location-specific content tailored to target local audiences.
• Reviews Management: Monitor and respond to online reviews to maintain positive brand reputation.

Email Marketing:

• Email List Building: Build and segment email lists to target specific audience segments.
• Newsletter Design and Creation: Design and create engaging newsletters to drive engagement and conversions.
• Email Campaign Management: Plan, execute, and analyze email marketing campaigns to achieve client objectives.
• Automation and Segmentation: Implement automation and segmentation strategies to deliver personalized email content.

Social Media Marketing (SMM):

• Social Media Account Setup: Set up and optimize social media profiles across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Content Creation and Curation: Create original content and curate relevant content to engage social media audiences.
• Social Media Advertising: Develop and manage paid social media advertising campaigns to drive traffic and conversions.
• Community Management: Monitor and engage with social media communities to build brand loyalty and customer relationships.

Content Marketing:

• Blog Post Creation: Write high-quality blog posts on relevant topics to attract and engage target audiences.
• Article Writing: Create informative and engaging articles for client websites and external publications.
• Infographic Creation: Design visually appealing infographics to present complex information in an easily digestible format.  – Content Promotion: Promote content through various channels to increase visibility and drive traffic.

Pay-Per-Click Advertising (PPC):

• Google Ads Setup: Set up and manage Google Ads campaigns to increase client visibility and drive conversions.
• Social Media Ads Setup: Create and optimize paid advertising campaigns on social media platforms.
• Remarketing Campaigns: Develop and manage remarketing campaigns to re-engage website visitors and drive conversions.

Online Reputation Management (ORM):

• Online Review Monitoring: Monitor online reviews and mentions to assess brand sentiment and address any issues promptly.
• Reputation Repair: Implement strategies to repair and rebuild damaged online reputations through positive content and engagement.
• Review Generation Strategies: Develop and execute strategies to encourage satisfied customers to leave positive reviews and feedback.

Analytics and Reporting:

• Website Traffic Analysis: Analyze website traffic data to identify trends, patterns, and areas for improvement.
• Conversion Tracking: Set up and track conversions to measure the effectiveness of marketing campaigns and strategies.
• KPI Reporting: Generate and present regular reports on key performance indicators to track progress and demonstrate ROI.

Skills & Expertise

SEO and Digital Marketing

Compensation & Other Benefits

• Salary Review: Yearly
• Festival Bonus: 1

Workplace

Work at office

Employment Status

Full Time

Gender

Only Male

Job Location

Dhaka (Mohakhali)

Source link