Digital Marketing Specialist

2PI-BD

2PI-BD

 

2PI-BD

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Summary

  • Vacancy: 1
  • Location: Dhaka
  • Salary: Tk. 20000 – 30000 (Monthly)
  • Experience: At least 2 years
  • Published: 30 Dec 2024

 

Requirements

Education

  • Bachelor of Science (BSc) in Computer Science & Engineering, Bachelor of Business Administration (BBA)

Experience

  • At least 2 years
  • The applicants should have experience in the following business area(s):
    Training Institutes, Software Company, IT Enabled Service, BPO/ Data Entry Firm, Computer Hardware/Network Companies, Manpower Recruitment, Financial Consultants, Web Media/Blog, E-commerce

Additional Requirements

  • Minimum of 2 years of proven experience in digital marketing in the in the field, demonstrating a track record of success.
  • Strong analytical skills with experience using data analysis tools.
  • Excellent written and verbal communication skills.
  • Proficiency with digital marketing and analytics tools (e.g., Google Analytics, HubSpot, etc.)
  • Creative mindset with a keen eye for detail.
  • Ability to work independently as well as collaboratively within a team.
  • Self-starter with high resilience and the ability to adapt to a fast-paced environment.

Responsibilities & Context

Developing Digital Marketing Strategies:

  • Creating and implementing online marketing strategies to increase brand visibility, website traffic, and sales.
  • Defining key performance indicators (KPIs) and goals for digital campaigns.

Content Creation and Management:

  • Overseeing content development for websites, blogs, social media, and other digital platforms.
  • Ensuring that content is engaging, relevant, and optimized for SEO.
  • Collaborating with content creators, designers, and other team members.

Social Media Marketing:

  • Developing and executing social media campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
  • Managing community engagement and responding to customer inquiries on social media.
  • Analyzing social media metrics and adjusting strategies to improve performance.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

  • Managing on-page and off-page SEO to improve organic search rankings and visibility.
  • Coordinating SEM campaigns, including Google Ads and paid search strategies.

Email Marketing:

  • Designing and executing email marketing campaigns, including newsletters and promotional emails.
  • Segmenting email lists and optimizing campaigns for conversions.
  • Paid Advertising Management:
  • Overseeing paid digital advertising campaigns (Google Ads, Facebook Ads, etc.).
  • Managing budgets, optimizing ad performance, and ensuring return on investment (ROI).

Analytics and Reporting:

  • Using tools like Google Analytics, SEMrush, and other data platforms to track website performance, user behavior, and campaign results.
  • Providing regular reports on campaign performance and making data-driven adjustments to strategies.

Brand Monitoring and Reputation Management:

  • Monitoring online reviews, comments, and mentions of the brand.
  • Managing the brand’s online reputation by responding to negative feedback and promoting positive customer experiences.

Team Leadership and Collaboration:

  • Leading a team of digital marketers, designers, content creators, and other professionals.
  • Coordinating with other departments like sales, customer service, and product teams to align marketing strategies with business objectives.

Market Research:

  • Analyzing competitor strategies, industry trends, and consumer behavior to inform digital marketing tactics.
  • Identifying new opportunities for growth and innovation in digital marketing.

Budgeting and Resource Allocation:

  • Managing the budget for digital marketing initiatives.
  • Allocating resources effectively to maximize ROI on digital marketing campaigns.

A/B Testing and Optimization:

  • Conducting A/B testing for different digital marketing tactics (emails, ads, landing pages) to improve performance and engagement.
  • Continuously optimizing campaigns for better results.

Skills & Expertise

Digital Marketing

Compensation & Other Benefits

  • Mobile bill, Tour allowance, Medical allowance, Performance bonus, Provident fund
  • Lunch Facilities: Partially Subsidize
  • Salary Review: Yearly
  • Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka

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To apply for this job email your details to admin@chakricircular.com